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Articles (1580)

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1-10 of 1580 results for marketing intensity

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Select article: Exploring Performances of (Hyper) Intensive Motherhood in the Setting of Manchester’s Christmas Markets

Open access

Research article

First published 2025-8

Exploring Performances of (Hyper) Intensive Motherhood in the Setting of Manchester’s Christmas Markets

Rebecca Abushena, Ben Kerrane, Louise Platt [...]

Sociology

Select article: Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Retricted access

Research article

First published 2020-12

Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Shalini Nath Tripathi, Dheeraj Misra, Masood Siddiqui

Global Business Review

Select article: The Firm Value and Marketing Intensity Decision in Conditions of Financial Constraint: A Comparative Study of the United States and Latin America

Retricted access

Research article

First published 2020-9

The Firm Value and Marketing Intensity Decision in Conditions of Financial Constraint: A Comparative Study of the United States and Latin America

Walter Palomino-Tamayo, Juan Timana, Julio Cerviño

Journal of International Marketing

Select article: Service Innovation,Marketing Innovation and Customer Satisfaction: Moderating Role of Competitive Intensity

Open access

Research article

First published 2022-4

Service Innovation,Marketing Innovation and Customer Satisfaction: Moderating Role of Competitive Intensity

Chijioke Nwachukwu, Hieu Minh Vu

Sage Open

Select article: Intensive Competitive Marketing

Retricted access

Research article

First published 1964-7

Intensive Competitive Marketing

Frank Rothman

Journal of Marketing

Select article: Distribution Intensity and Purchase Behavior-mediating Role of Brand Equity in Oil Marketing Companies (OMCs): An Emerging Markets Perspective

Retricted access

Research article

First published 2022-1

Distribution Intensity and Purchase Behavior-mediating Role of Brand Equity in Oil Marketing Companies (OMCs): An Emerging Markets Perspective

George Kofi Amoako

Business Perspectives and Research

Select article: Influence of Moral Affect,Judgment,and Intensity on Decision Making Concerning Counterfeit,Gray-Market,and Imitation Products

Retricted access

Research article

First published 2009-07

Influence of Moral Affect,Judgment,and Intensity on Decision Making Concerning Counterfeit,Gray-Market,and Imitation Products

Jae-Eun Kim, Hyeon Jeong Cho, Kim K. P. Johnson

Clothing and Textiles Research Journal

Select article: The roles of developer’s status and competitive intensity in presale pricing in a residential market: A study of the spatio-temporal model in Hangzhou,China

Retricted access

Research article

First published 2016-5

The roles of developer’s status and competitive intensity in presale pricing in a residential market: A study of the spatio-temporal model in Hangzhou,China

Eddie Chi Man Hui, Cong Liang, Ziyou Wang [...]

Urban Studies

Select article: Complacency Leading to Reduced Competitive Intensity in the Indian Information Technology Services Sector Resulting in Diminished Market Opportunity

Free access

Research article

First published 2024-2

Complacency Leading to Reduced Competitive Intensity in the Indian Information Technology Services Sector Resulting in Diminished Market Opportunity

Achutha Jois, Somnath Chakrabarti

Global Business Review

Select article: Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

Retricted access

Research article

First published 1999-10

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

George John, Allen M. Weiss, Shantanu Dutta

Journal of Marketing

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