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Open access

Research article

First published 2025-10

Evaluating Smokers’ Purchase Intentions Under the Stimulus-Organism-Response Framework: A Case Study of Tobacco Marketing Exposure in Vietnam

Thi Bach Yen Tran, Minh Le

Sage Open

Open access

Research article

First published 2021-9

Stepping out of the Shadows: Identity Exposure as a Remedy for Stigma Transfer Concerns in the Medical Marijuana Market *

Olga M. Khessina, Samira Reis, J. Cameron Verhaal

Administrative Science Quarterly

Free access

Research article

First published 2024-1

Cannabis Use Differences Among Sexual Minority Versus Heterosexual Females and Males in Oklahoma: The Roles of Mental Health,Cannabis Perceptions,and Cannabis Marketing Exposure

Katelyn F. Romm, Sarah J. Ehlke, Michael A. Smith [...]

Substance Use & Addiction Journal

Retricted access

Research article

First published 2025-6

In-School Marketing: The Nature,Extent,and Ethics of Children's Commercial Exposure

Leah Watkins, Robert Aitken, Ryan Gage [...]

Journal of Macromarketing

Open access

Research article

First published 2018-7

Imprinting and Early Exposure to Developed International Markets: The Case of the New Multinationals

Esteban García-Canal, Mauro F. Guillén, Paloma Fernández [...]

BRQ Business Research Quarterly

Retricted access

Research article

First published 2009-11

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

Martha Myslinski Tipton, Sundar G. Bharadwaj, Diana C. Robertson

Journal of Marketing

Retricted access

Research article

First published 2008-7

An Empirical Analysis of Foreign Exchange Rate Risk Exposure in Indian Stock Market

P.R. Madhusoodanan, K. Sham Bhat

Foreign Trade Review

Retricted access

Research article

First published 2014-02

Caregiver and Adolescent Responses to Food and Beverage Marketing Exposures Through an Online Survey

Gayathri Kumar, Deena Zytnick, Stephen Onufrak [...]

Childhood Obesity

Retricted access

Research article

First published 2013-11

The Association of Prenatal Media Marketing Exposure Recall with Breastfeeding Intentions,Initiation,and Duration

Yuanting Zhang, Ewa Carlton, Sara B. Fein

Journal of Human Lactation

Retricted access

Research article

First published 2018-4

Effect of Central Bank Intervention in Estimating Exchange Rate Exposure: Evidence from an Emerging Market

Ekta Sikarwar, Ganesh Kumar Nidugala

Journal of Emerging Market Finance

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