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Articles (70)

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1-10 of 70 results for marketing department power

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Select article: Marketing Department Power and Firm Performance

Retricted access

Research article

First published 2015-9

Marketing Department Power and Firm Performance

Hui Feng, Neil A. Morgan, Lopo L. Rego

Journal of Marketing

Select article: With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

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Research article

First published 2019-5

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

Raji Srinivasan, Nandini Ramani

Journal of Marketing

Select article: Getting the Board on Board: Marketing Department Power and Board Interlocks

Open access

Research article

First published 2025-2

Getting the Board on Board: Marketing Department Power and Board Interlocks

Peter Ebbes, Frank Germann, Rajdeep Grewal

Journal of Marketing Research

Select article: The Power and Politics of Sales Forecasting: Uncertainty Absorption and the Power of the Marketing Department

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Research article

First published 1989-03

The Power and Politics of Sales Forecasting: Uncertainty Absorption and the Power of the Marketing Department

Nigel F. Piercy

Journal of the Academy of Marketing Science

Select article: A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases

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Research article

First published 1992-9

A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases

George R. Milne

Journal of Public Policy & Marketing

Select article: Studies on the use of genetic algorithms to improve radial basis neural networks to monitor capacitive voltage transformers online

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Research article

First published 2023-7

Studies on the use of genetic algorithms to improve radial basis neural networks to monitor capacitive voltage transformers online

Xiaokui Zang, Zhiqiang Cao, Mengshi Xiao [...]

Journal of Computational Methods in Sciences and Engineering

Select article: The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams

Open access

Research article

First published 2025

The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams

Yashar Atefi, Sebastian Hohenberg, Saeed Janani [...]

Journal of Marketing

Select article: Explaining whistle blowing processes in the Norwegian labour market: Between individual power resources and institutional arrangements

Open access

Research article

First published 2017-2

Explaining whistle blowing processes in the Norwegian labour market: Between individual power resources and institutional arrangements

Marit Skivenes, Sissel Trygstad

Economic and Industrial Democracy

Select article: Aggressive and Predatory Pricing: Insights and Empirical Examination in the Airline Industry

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Research article

First published 2006-9

Aggressive and Predatory Pricing: Insights and Empirical Examination in the Airline Industry

Ashutosh Dixit, Gregory T. Gundlach, Naresh K. Malhotra [...]

Journal of Public Policy & Marketing

Select article: The Economic Rationale of United States v. Google

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Research article

First published 2022-3

The Economic Rationale of United States v. Google

Germán Bet, Roger D. Blair, Javier D. Donna

The Antitrust Bulletin

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