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Research article

First published 2024-6

Soda Taxes and Marketing Conduct

Kristopher O. Keller, Jonne Y. Guyt, Rajdeep Grewal

Journal of Marketing Research

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Research article

First published 2007-09

Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives

Andreas F. Grein, Stephen J. Gould

Journal of Macromarketing

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Research article

First published 1998-04

The Conduct of Marketing Research in Tourism

H. Ruhi Yaman, Robin N. Shaw

Journal of Travel Research

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Research article

First published 1991-06

A Framework for Conducting a Services Marketing Audit

Leonard L. Berry, Jeffrey S. Conant, A. Parasuraman

Journal of the Academy of Marketing Science

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Research article

First published 2012-1

The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?

Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp [...]

Journal of Marketing

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Research article

First published 2011-2

‘Conduct of conduct’ or the shaping of ‘adequate dispositions’? Labour market and career guidance in four European countries

Isabelle Darmon, Coralie Perez

Critical Social Policy

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Research article

First published 2022-12

Competition Law Enforcement in Digital Markets: The Brazilian Perspective on Unilateral Conducts

Caio Mário S. Pereira Neto, Ricardo Ferreira Pastore, Raíssa Paixão

The Antitrust Bulletin

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Research article

First published 1999-6

Conducting Cross-National Research in Relational Marketing: A Discussion of Methodological Challenges

Nicole E. Coviello

Australasian Marketing Journal

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Research article

First published 2023-3

Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

Joan Carlini, Julia Robertson

International Journal of Market Research

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Research article

First published 2021-4

The Global Diffusion of Supply Chain Codes of Conduct: Market,Nonmarket,and Time-Dependent Effects

Thomas G. Altura, Anne T. Lawrence, Ronald M. Roman

Business & Society

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