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Articles (1109)

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1-10 of 1109 results for marketing as phenomenon

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Select article: The Market Phenomenon: An Alternative Theory and Some Metatheoretical Research Considerations

Retricted access

Research article

First published 1992-03

The Market Phenomenon: An Alternative Theory and Some Metatheoretical Research Considerations

A. Coskun Samli, Kenneth D. Bahn

Journal of the Academy of Marketing Science

Select article: The zero-leverage phenomenon in European listed firms: A financing decision or an imposition of the financial market?

Open access

Research article

First published 2024-7

The zero-leverage phenomenon in European listed firms: A financing decision or an imposition of the financial market?

Flávio Morais, Zélia Serrasqueiro, Joaquim JS Ramalho

BRQ Business Research Quarterly

Select article: Towards a Marketing Renaissance: Challenging Underlying Assumptions

Open access

Research article

First published 2023-11

Towards a Marketing Renaissance: Challenging Underlying Assumptions

Christian Grönroos

Australasian Marketing Journal

Select article: Authenticity with a bang: Exploring suburban culture and migration through the new phenomenon of the Richmond Night Market

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Research article

First published 2015-2

Authenticity with a bang: Exploring suburban culture and migration through the new phenomenon of the Richmond Night Market

Yolande Pottie-Sherman, Daniel Hiebert

Urban Studies

Select article: Book Review: An elegant non-marketing study of a market phenomenon

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Book review

First published 1973-8

Book Review: An elegant non-marketing study of a market phenomenon

Charles Winick

Journal of Marketing Research

Select article: Book Review: Authoritative monograph on a recent marketing phenomenon

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Book review

First published 1973-8

Book Review: Authoritative monograph on a recent marketing phenomenon

Mark G. Bender

Journal of Marketing Research

Select article: Intrinsic Sympathomimetic Activity: Physiological Reality or Marketing Phenomenon

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Research article

First published 1984-7

Intrinsic Sympathomimetic Activity: Physiological Reality or Marketing Phenomenon

Curtis D. Black, Henry J. Mann

Annals of Pharmacotherapy

Select article: The “Beauty Premium” Phenomenon: Appearance Discrimination in the P2P Market

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Research article

First published 2025-4

The “Beauty Premium” Phenomenon: Appearance Discrimination in the P2P Market

Hengyun Li, Danting Cai, Gang Li [...]

Journal of Travel Research

Select article: Have Markets Learned to Adapt? Measuring Resilience to Geopolitical Shocks Using Event Study Methodology

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Research article

First published 2026

Have Markets Learned to Adapt? Measuring Resilience to Geopolitical Shocks Using Event Study Methodology

Savitha G. Lakkol, Aniruddha S. Rao

Global Business Review

Select article: Stepping Stone or Trap? Contextualising Precarity as a Sector and Age Phenomenon in the Greek Labour Market

Open access

Research article

First published 2023-4

Stepping Stone or Trap? Contextualising Precarity as a Sector and Age Phenomenon in the Greek Labour Market

Dimitris Parsanoglou, Glykeria Stamatopoulou, Maria Symeonaki

YOUNG

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