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Research article

First published 2021-1

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

Anjali Chopra, Vrushali Avhad, and Sonali Jaju

Business Perspectives and Research

Open access

Research article

First published 2022-4

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Charmaine du Plessis

Sage Open

Open access

Research article

First published 2025-7

A Study on the Influence of Foodporn Imagery in Social Media Marketing and Consumer Behavior

Sunita Boro, Saurabh Kumar Dixit

IIMS Journal of Management Science

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Research article

First published 2012-1

The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

Hanna Kim, Eun-Jung Lee, Won-Moo Hur

Clothing and Textiles Research Journal

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Research article

First published 2025

Cross-border e-commerce marketing strategy based on consumer behavior in the era of big data

Bao Li

Journal of Computational Methods in Sciences and Engineering

Open access

Research article

First published 2025-3

Sustainable Fashion,Circularity and Consumer Behavior – Systematic Review and a Social Marketing Research and Policy Agenda

Julianna Faludi

Social Marketing Quarterly

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Research article

First published 2022-9

Consumer Insights into Changing Water Consumption Behavior: A Social Marketing Formative Study

Ali Ibrahim, Sharyn Rundle-Thiele, Ra’d Almestarihi

Social Marketing Quarterly

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Research article

First published 1987-2

Research on consumer behavior in direct marketing

Benjamin Sackmary

Journal of Interactive Marketing

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Research article

First published 1981-04

Attitudes of Marketing Teachers Toward Consumer Behavior Courses

Ronald D. Taylor, C. Glenn Walters, Donald Perry

Journal of Marketing Education

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Research article

First published 1977-4

The Role of Personal Values in Marketing and Consumer Behavior

Donald E. Vinson, Jerome E. Scott, Lawrence M. Lamont

Journal of Marketing

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