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The Role of Personal Values in Marketing and Consumer Behavior

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online April, 1977

The Role of Personal Values in Marketing and Consumer Behavior

, , and

Volume 41, Issue 2

https://doi.org/10.1177/002224297704100215

Abstract

Can Personal Values be used to assist marketers in determining consumer choice behavior?

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