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Articles (1672)

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1-10 of 1672 results for marketing analytics

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Select article: Marketing Analytics for Data-Rich Environments

Retricted access

Research article

First published 2016-11

Marketing Analytics for Data-Rich Environments

Michel Wedel, P.K. Kannan

Journal of Marketing

Select article: Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Free access

Research article

First published 2024-4

Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Margaret C. Keiper, Jon Nachtigal, Joshua M. Lupinek [...]

Journal of Marketing Education

Select article: Analytics Capability in Marketing Education: A Practice-Informed Model

Open access

Research article

First published 2021-12

Analytics Capability in Marketing Education: A Practice-Informed Model

Simone Kurtzke, Justina Setkute

Journal of Marketing Education

Select article: Digital Marketing and Analytics Education: A Systematic Review

Free access

Research article

First published 2024-4

Digital Marketing and Analytics Education: A Systematic Review

Christine Ye, Yuna Kim, Yoon-Na Cho

Journal of Marketing Education

Select article: Applications of business intelligence and marketing analytics in the complementary and alternative medicine industry

Retricted access

Research article

First published 2021-5

Applications of business intelligence and marketing analytics in the complementary and alternative medicine industry

Kessara Kanchanapoom, Jongsawas Chongwatpol

Journal of Information Technology Teaching Cases

Select article: Financial analytics for interlinking stock market and macroeconomic performance- post financial crisis 2008

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Research article

First published 2022-11

Financial analytics for interlinking stock market and macroeconomic performance- post financial crisis 2008

Anjali Bhute

Model Assisted Statistics and Applications

Select article: Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

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Research article

First published 2025-12

Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

Shahin Akther, Muhammad Sabbir Rahman

Paradigm: A Management Research Journal

Select article: The Data-Driven Myth and the Deceptive Futurity of “the World’s Fastest Growing Games Region”: Selling the Southeast Asian Games Market via Game Analytics

Open access

Research article

First published 2023-1

The Data-Driven Myth and the Deceptive Futurity of “the World’s Fastest Growing Games Region”: Selling the Southeast Asian Games Market via Game Analytics

K.T. Wong

Games and Culture

Select article: Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders

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Research article

First published 2026-5-20

Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders

Ignacio Gorostiza Esquerdeiro, David Buján-Carballal, Aitor Oyarbide-Zubillaga

International Journal of Market Research

Select article: Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses

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Research article

First published 2024-12

Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses

Shaoling (Katee) Zhang, Lisa L. Scribner

Journal of Marketing Education

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