Search results: Sage Journals

Restricted accessResearch articleFirst published November, 2016

Marketing Analytics for Data-Rich Environments

Michel Wedel, P.K. Kannan

Journal of Marketing

Free accessResearch articleFirst published April, 2024

Margaret C. Keiper, Jon Nachtigal, Joshua M. Lupinek [...]

Journal of Marketing Education

Open accessResearch articleFirst published December, 2021

Simone Kurtzke, Justina Setkute

Journal of Marketing Education

Free accessResearch articleFirst published April, 2024

Christine Ye, Yuna Kim, Yoon-Na Cho

Journal of Marketing Education

Restricted accessResearch articleFirst published May, 2021

Kessara Kanchanapoom, Jongsawas Chongwatpol

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published November, 2022

Anjali Bhute

Model Assisted Statistics and Applications

Restricted accessResearch articleFirst published December, 2025

Shahin Akther, Muhammad Sabbir Rahman

Paradigm: A Management Research Journal

Restricted accessResearch articleFirst published May 20, 2026

Ignacio Gorostiza Esquerdeiro, David Buján-Carballal, Aitor Oyarbide-Zubillaga

International Journal of Market Research

Open accessResearch articleFirst published January, 2023

K.T. Wong

Games and Culture

Restricted accessResearch articleFirst published December, 2024

Shaoling (Katee) Zhang, Lisa L. Scribner

Journal of Marketing Education