Sage Journals: Discover world-class research

Retricted access

Research article

First published 2019-11

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings [...]

Journal of Marketing

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Research article

First published 2013-7

Curvilinear Effects of User-Generated Content on Hotels’ Market Share

Philippe Duverger

Journal of Travel Research

Open access

Research article

First published 2022-9

Measuring the Real-Time Stock Market Impact of Firm-Generated Content

Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle [...]

Journal of Marketing

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Research article

First published 2026-2

When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content

Ivy Chu Dang, Canice M.C. Kwan, Jayson S. Jia [...]

Journal of Marketing Research

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Research article

First published 2025

A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers

Xinlan Li, Li Xiao

Australasian Marketing Journal

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Research article

First published 2023-2

Evaluating and ranking the digital content generation components for marketing the libraries and information centres’ goods and services using fuzzy TOPSIS technique

Zahra Naseri, Abdolreza Noroozi Chakoli, Mila Malekolkalami

Journal of Information Science

Open access

Research article

First published 2023-11

Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage

Marcelo Vinhal Nepomuceno, Hooman Rahemi, Tolga Cenesizoglu [...]

Journal of Interactive Marketing

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Research article

First published 2025-7

Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content

Yingting Wen, Sandra Laporte

Journal of Public Policy & Marketing

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Research article

First published 2021-9

How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Ye Zhang, Jie Gao, Shu Cole [...]

Journal of Travel Research

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Research article

First published 2024-12

The Gratifications of Ephemeral Marketing Content,the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation

Evelyn Lopez, Jose A. Flecha-Ortiz, Maria Santos-Corrada [...]

Global Business Review

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