Search results: Sage Journals

Restricted accessResearch articleFirst published November, 2019

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings [...]

Journal of Marketing

Restricted accessResearch articleFirst published July, 2013

Philippe Duverger

Journal of Travel Research

Open accessResearch articleFirst published September, 2022

Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle [...]

Journal of Marketing

Restricted accessResearch articleFirst published February, 2026

Ivy Chu Dang, Canice M.C. Kwan, Jayson S. Jia [...]

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2026

Xinlan Li, Li Xiao

Australasian Marketing Journal

Restricted accessResearch articleFirst published February, 2023

Zahra Naseri, Abdolreza Noroozi Chakoli, Mila Malekolkalami

Journal of Information Science

Open accessResearch articleFirst published November, 2023

Marcelo Vinhal Nepomuceno, Hooman Rahemi, Tolga Cenesizoglu [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published September, 2021

Ye Zhang, Jie Gao, Shu Cole [...]

Journal of Travel Research

Restricted accessResearch articleFirst published July, 2025

Yingting Wen, Sandra Laporte

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published December, 2024

Evelyn Lopez, Jose A. Flecha-Ortiz, Maria Santos-Corrada [...]

Global Business Review