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Retricted access

Research article

First published 2016-12

How users shape markets

Debbie Harrison, Hans Kjellberg

Marketing Theory

Retricted access

Research article

First published 2026

Absence and visioning in market shaping

Linda D. Peters, Jaqueline Pels, Mariia Syväri [...]

Marketing Theory

Retricted access

Research article

First published 2019-9

Markets changing,changing markets: Institutional work as market shaping

Jonathan J. Baker, Kaj Storbacka, Roderick J. Brodie

Marketing Theory

Open access

Research article

First published 2026-3

Shaping Markets,Shifting Burdens: Collective Opportunism and Asymmetrical Market-Shaping

Jonathan J. Baker, Suvi Nenonen

Journal of Macromarketing

Retricted access

Research article

First published 2023-9

Market shaping through controversial innovation

Karim Ben-Slimane, Lilia Fessi

International Journal of Market Research

Retricted access

Research article

First published 2016-3

Exploring the Shaping of Markets through Controversies

Vivien Blanchet, Colette Depeyre

Journal of Macromarketing

Open access

Research article

First published 2025-8

Reducing Resource Expenditure in Value Co-Creation: A Path to Market Shaping

Gediminas Lipnickas, Carolin Plewa, Jodie Conduit [...]

Australasian Marketing Journal

Open access

Research article

First published 2024-6

Algorithmic classifications in credit marketing: How marketing shapes inequalities

Léna Pellandini-Simányi

Marketing Theory

Open access

Research article

First published 2025-4

Disinformation on digital media platforms: A market-shaping approach

Carlos Diaz Ruiz

New Media & Society

Retricted access

Research article

First published 1999-10

The U-Shape Autocorrelation Pattern in International Stock Markets

Eli Kraizberg, Mitchell Kellman

The American Economist

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