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Research article

First published 2019-10

Pepper Place Farmers’ Market and the Need for Research and Strategy

Reynolds Anderson, Matthew Sheffield, Joie C. Smith [...]

Entrepreneurship Education and Pedagogy

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Research article

First published 2008-10

To Innovate or Imitate? Entry Strategy and the Role of Market Research

Elie Ofek, Ozge Turut

Journal of Marketing Research

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Research article

First published 1983-4

Marketing Strategy: New Directions for Theory and Research

Yoram Wind, Thomas S. Robertson

Journal of Marketing

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Research article

First published 1989-1

Standardization of International Marketing Strategy: Some Research Hypotheses

Subhash C. Jain

Journal of Marketing

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Research article

First published 1989-09

Macroenvironmental Forces,Marketing Strategy and Business Performance: A Futures Research Approach

Roben F. Lusch, Gene R. Laczniak

Journal of the Academy of Marketing Science

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Research article

First published 2022-5

How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research

Ranjit Voola, Chinmoy Bandyopadhyay, Fara Azmat [...]

Australasian Marketing Journal

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Research article

First published 2013-11

New Insights from Practice: Exploring Online Channel Management Strategies and the Use of Social Media as a Market Research Tool

Philipp ‘Phil’ Klaus

International Journal of Market Research

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Book review

First published 1965-2

Book Review: The Strategy of Marketing Research

Ronald E. Frank

Journal of Marketing Research

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Other

First published 2007-6

Marketing Strategy: Making Sense of Industry Dynamics: Is There Still Value in Strategic Group Research?

Graham Leask

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Review article

First published 2024-7

Customers,Markets,and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management

Jens Schmidt, Richard Priem, Paola Zanella

Journal of Management

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