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Research article

First published 2021-6

Niche Sport Sponsorship: Providing the Target Market Sponsors Want?

Greg Greenhalgh, Tiesha Martin, Allison Smith

Sport Marketing Quarterly

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Research article

First published 2007-9

Families Travelling with a Disabled Member: Analysing the Potential of an Emerging Niche Market Segment

Chang Huh, A.J. Singh

Tourism and Hospitality Research

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Research article

First published 1999-07

Destination branding,niche marketing and national image projection in Central and Eastern Europe

Derek Hall

Journal of Vacation Marketing

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Research article

First published 2002-05

Understanding Vacationing Motorist Niche Markets

Kelly J. MacKay, Kathleen L. Andereck, Christine A. Vogt

Journal of Travel Research

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Research article

First published 1995-11

Managing Understandings: Politics,Symbolism,Niche Marketing and the Quest for Legitimacy in IT Implementation

Andrew D. Brown

Organization Studies

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Research article

First published 2008-7

Veterinary Generics: An Enigma among Niche Markets

Jean Hoffman, Christina Perkins

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2002-02

Psychographic and Demographic Profiles of Niche Market Leisure Travelers

Cathy H. C. Hsu, Soo K. Kang, Kara Wolfe

Journal of Hospitality & Tourism Research

Free access

Research article

First published 2023-12

Towards niche market for shared mobility: Identifying heterogeneity of potential early adopters to use shared electric bikes in a Chinese mega city

Jiangyue Wu, Shuyu Lei, Jiangping Zhou [...]

Transactions in Urban Data,Science,and Technology

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Research article

First published 2008-10

Niche Marketing Production Practices for Beef Cattle in the United States and Prevalence of Foodborne Pathogens

J. Trent Fox, Shelby Reinstein, Megan E. Jacob [...]

Foodborne Pathogens and Disease

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Research article

First published 1999-12

Niche Markets and Regional Speciality Food Products in Europe: Towards a Research Agenda

B Ilbery, M Kneafsey

Environment and Planning A: Economy and Space

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