This paper examines the opportunities and challenges pharmaceutical companies encounter when considering entry into the niche US veterinary generics market. The key points compare the growth of the companion animal market as an attractive lure for potential entrants, to the regulatory hurdles of drug approval, drug distribution and veterinarian relationships and education that could dissuade companies from testing the waters of veterinary generics.
American Pet Products Manufacturers Association 2007–2008 National Pet Owners Survey.
6.
Fountain Agricounsel custom report, April, 2008.
7.
Estimate by Putney, Inc., April, 2008, Based on confidential data from major drug store chains and Pharmacy Benefit Managers (PBMs).
8.
2008 Veterinarian Survey/Industry Report, William Blair & Company, April, 2008, p. 36.
9.
Miami Veterinary Specialists website, http://www.mvshospital.com/faq/faq.htm. accessed April 2008 (referencing the Companion Animal and Family Health Council).
10.
USA Companion Animal Industry Analysis and Business Report, 2005 and custom reporting, by Fountain Agricounsel.
11.
DVM Newsmagazine (2008). Dogs get more love, veterinary care than cats study says, March, 2008, p. 2S.
