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Articles (1694)

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1-10 of 1694 results for market categories

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Select article: Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence

Retricted access

Research article

First published 2017-1

Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence

Rodolphe Durand, Mukti Khaire

Journal of Management

Select article: The short history and long future of research on market categories

Open access

Research article

First published 2022-11

The short history and long future of research on market categories

Robert J David, Yoojin Lee

Strategic Organization

Select article: Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market

Retricted access

Research article

First published 2020-3

Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market

Delphine Dion, Béatrice Tachet

Recherche et Applications en Marketing (English Edition)

Select article: Constructions,Claims,Resonance,Reflexivity: Language and Market Categorization

Open access

Review article

First published 2020-10

Constructions,Claims,Resonance,Reflexivity: Language and Market Categorization

Nina Granqvist, Marjo Siltaoja

Organization Theory

Select article: Competing Loyalty Programs: Impact of Market Saturation,Market Share,and Category Expandability

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Research article

First published 2009-1

Competing Loyalty Programs: Impact of Market Saturation,Market Share,and Category Expandability

Yuping Liu, Rong Yang

Journal of Marketing

Select article: A Review of Market Categorization Research: An Evolutionary Framework Across Perspectives and Stages

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Review article

First published 2025

A Review of Market Categorization Research: An Evolutionary Framework Across Perspectives and Stages

Eduardo Meléndez, Matthew S. Wood, Chad Navis

Journal of Management

Select article: ‘ We make markets ’: The role of the Ethical Fashion Show in categorising the ethical fashion

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Research article

First published 2017-6

‘ We make markets ’: The role of the Ethical Fashion Show in categorising the ethical fashion

Vivien Blanchet

Recherche et Applications en Marketing (English Edition)

Select article: Navigating moral markets: How strategic sensegiving and category membership shape media sentiment following acquisitions in the US food processing industry

Open access

Research article

First published 2025

Navigating moral markets: How strategic sensegiving and category membership shape media sentiment following acquisitions in the US food processing industry

Yeonji Seo, Chuljin A Park, Timothy G Pollock

Strategic Organization

Select article: Beyond the established categories: An alternative approach to feminist thought starting from debates about women and the rise of the market economy

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Research article

First published 2024-8

Beyond the established categories: An alternative approach to feminist thought starting from debates about women and the rise of the market economy

Lee MacLean

Feminist Theory

Select article: The Effect of Marketing Breadth and Competitive Spread on Category Growth

Open access

Research article

First published 2022-02

The Effect of Marketing Breadth and Competitive Spread on Category Growth

Yi Xiang, David Soberman, Hubert Gatignon

Production and Operations Management

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