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Articles (819)

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1-10 of 819 results for market boundaries

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Select article: Boundary Interweaving: The Boundary-Making Strategy for Multicultural Coexistence in Marketing Systems

Open access

Research article

First published 2024-6

Boundary Interweaving: The Boundary-Making Strategy for Multicultural Coexistence in Marketing Systems

Yee Wen Lim, Juliana Angeline French

Journal of Macromarketing

Select article: Agencing the digitalised marketer: Exploring the boundary workers at the cross-road of (e)merging markets

Retricted access

Research article

First published 2023-9

Agencing the digitalised marketer: Exploring the boundary workers at the cross-road of (e)merging markets

Annmarie Ryan, Ingrid Stigzelius, Olfa Mejri [...]

Marketing Theory

Select article: Creating Boundary-Breaking,Marketing-Relevant Consumer Research

Retricted access

Research article

First published 2020-3

Creating Boundary-Breaking,Marketing-Relevant Consumer Research

Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti [...]

Journal of Marketing

Select article: Market Dependence as a Boundary Construction for Work Solidarity with the Solo Self-employed

Open access

Research article

First published 2024-12

Market Dependence as a Boundary Construction for Work Solidarity with the Solo Self-employed

Isabell Kathrin Stamm, Lena Schürmann, Katharina Scheidgen

Work,Employment and Society

Select article: Positioning and relating: Market boundaries and the slippery identity of the marketing object

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Other

First published 2010-9

Positioning and relating: Market boundaries and the slippery identity of the marketing object

John Finch, Susi Geiger

Marketing Theory

Select article: National Boundaries,Border Zones,and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects

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Research article

First published 1994-7

National Boundaries,Border Zones,and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects

Terry Clark

Journal of Marketing

Select article: Transnational migrant labor,split labor markets,and workers’ boundary-making practices in a Chinese state-sponsored workplace in Ecuador

Retricted access

Research article

First published 2021-12

Transnational migrant labor,split labor markets,and workers’ boundary-making practices in a Chinese state-sponsored workplace in Ecuador

Rui Jie Peng

International Journal of Comparative Sociology

Select article: Market Intelligence Dissemination across Functional Boundaries

Retricted access

Research article

First published 1996-2

Market Intelligence Dissemination across Functional Boundaries

Elliot Maltz, Ajay K. Kohli

Journal of Marketing Research

Select article: Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary Boundaries

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Research article

First published 1979-11

Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary Boundaries

Arieh Goldman

Journal of Marketing Research

Select article: A Theory of Role Stress in Boundary Spanning Positions of Marketing Organizations

Retricted access

Research article

First published 1992-03

A Theory of Role Stress in Boundary Spanning Positions of Marketing Organizations

Jerry R. Goolsby

Journal of the Academy of Marketing Science

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