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Articles (316)

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1-10 of 316 results for markers of research quality

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Select article: Results of a Qualitative Market Research Study Evaluating the Quality of Medical Letters

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Other

First published 2009-11

Results of a Qualitative Market Research Study Evaluating the Quality of Medical Letters

Rodegunde Fett, Kai Bruns, Sabine Lischka-Wittmann

Therapeutic Innovation & Regulatory Science

Select article: Evaluating the Quality of Marketing Research Contractors

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Research article

First published 1967-5

Evaluating the Quality of Marketing Research Contractors

Charles S. Mayer

Journal of Marketing Research

Select article: Total Quality Research: Integrating Markets and the Organization

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Research article

First published 1995-10

Total Quality Research: Integrating Markets and the Organization

Robert F. Hurley, Jukka M. Laitamäki

California Management Review

Select article: Book Review: Qualitative Marketing Research

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Review article

First published 2002-04

Book Review: Qualitative Marketing Research

Lisa O’Malley

Qualitative Research

Select article: Digitalisation of qualitative marketing and consumer research

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Research article

First published 2026

Digitalisation of qualitative marketing and consumer research

Janice Denegri-Knott

Marketing Theory

Select article: Book Review: Qualitative Research in Marketing

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Book review

First published 1976-11

Book Review: Qualitative Research in Marketing

Linda Trenholm

Journal of Marketing Research

Select article: On the Analysis of Qualitative Data in Marketing Research

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Research article

First published 1977-2

On the Analysis of Qualitative Data in Marketing Research

Paul E. Green, Frank J. Carmone, David P. Wachspress

Journal of Marketing Research

Select article: Quality in Market Research: Hard Frameworks for Soft Problems

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Research article

First published 1994-3

Quality in Market Research: Hard Frameworks for Soft Problems

David Smith, Andy Dexter

International Journal of Market Research

Select article: Focus Groups and the Nature of Qualitative Marketing Research

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Other

First published 1977-8

Focus Groups and the Nature of Qualitative Marketing Research

Bobby J. Calder

Journal of Marketing Research

Select article: Modeling Fuzzy Data in Qualitative Marketing Research

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Research article

First published 2000-11

Modeling Fuzzy Data in Qualitative Marketing Research

Sajeev Varki, Bruce Cooil, Roland T. Rust

Journal of Marketing Research

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