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Book Review: Qualitative Marketing Research

Qualitative Research

Impact Factor: 2.9 / 5-Year Impact Factor: 4.8

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Review article

First published online April, 2002

Book Review: Qualitative Marketing Research

Volume 2, Issue 1

https://doi.org/10.1177/1468794102002001642

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Book Reviews : David A. Payne and Robert F. McMorris (Eds.). Educational and Psychological Measurement,Contributions to Theory and Practice. (2nd. ed.) Morristown,N. J.: General Learning Corporation,1975. Pp. xx + 397. $6.50 (paperback