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Articles (26)

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1-10 of 26 results for loss- versus gain-framing

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Select article: The Effects of Gender and Gain Versus Loss Frame on Processing Breast Cancer Screening Messages

Retricted access

Research article

First published 2012-6

The Effects of Gender and Gain Versus Loss Frame on Processing Breast Cancer Screening Messages

Hyo Jung Kim

Communication Research

Select article: The Relative Persuasive Effect of Gain- versus Loss-Framed Messages: Exploring the Moderating Role of the Desirability of End-States

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Other

First published 2007-9

The Relative Persuasive Effect of Gain- versus Loss-Framed Messages: Exploring the Moderating Role of the Desirability of End-States

Xiaoli Nan

Journalism & Mass Communication Quarterly

Select article: The Effects of Emotional Appeals and Gain Versus Loss Framing in Communicating Sea Star Wasting Disease

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Research article

First published 2016-4

The Effects of Emotional Appeals and Gain Versus Loss Framing in Communicating Sea Star Wasting Disease

Hang Lu

Science Communication

Select article: How Does VR Affect Emotional Appeal and Persuasiveness of Gain Versus Loss-Framed Messages?

Open access

Research article

First published 2024-6

How Does VR Affect Emotional Appeal and Persuasiveness of Gain Versus Loss-Framed Messages?

Mengqi Liao, Pejman Sajjadi, S. Shyam Sundar

Science Communication

Select article: Disentangling the Effects of Temporal Framing on Risk Perception,Attitude,Behavioral Intention,and Behavior: A Multilevel Meta-Analysis

Free access

Research article

First published 2024-2

Disentangling the Effects of Temporal Framing on Risk Perception,Attitude,Behavioral Intention,and Behavior: A Multilevel Meta-Analysis

Guanxiong Huang, Jie Xu

Communication Research

Select article: Effect of Framing as Gain versus Loss on Understanding and Hypothetical Treatment Choices: Survival and Mortality Curves

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Research article

First published 2002-02

Effect of Framing as Gain versus Loss on Understanding and Hypothetical Treatment Choices: Survival and Mortality Curves

Katrina Armstrong, J. Sanford Schwartz, Genevieve Fitzgerald [...]

Medical Decision Making

Select article: Lay,professional,and artificial intelligence perspectives on risky medical decisions and COVID-19: How does the number of lives matter in clinical trials framed as gains versus losses?

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Research article

First published 2022-5

Lay,professional,and artificial intelligence perspectives on risky medical decisions and COVID-19: How does the number of lives matter in clinical trials framed as gains versus losses?

Sumitava Mukherjee, Divya Reji

Quarterly Journal of Experimental Psychology

Select article: Message framing,it does a body good: Effects of message framing and motivational orientation on young women’s calcium consumption

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Research article

First published 2013-10

Message framing,it does a body good: Effects of message framing and motivational orientation on young women’s calcium consumption

Mary A Gerend, Melissa A Shepherd

Journal of Health Psychology

Select article: Affect,Framing,and Persuasion

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Research article

First published 2003-2

Affect,Framing,and Persuasion

Punam Anand Keller, Isaac M. Lipkus, Barbara K. Rimer

Journal of Marketing Research

Select article: Encouraging impulsive adolescents attending college to eat more fruit and vegetables: A preliminary investigation of negative urgency,message format and frame

Open access

Research article

First published 2025

Encouraging impulsive adolescents attending college to eat more fruit and vegetables: A preliminary investigation of negative urgency,message format and frame

Joanna Slodkowska-Barabasz, Susan Churchill, Nik Chmiel

Journal of Health Psychology

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