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Open access

Research article

First published 2023-4

Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model

Chunhui Huo, Xiaorui Wang, Muhammad Waqas Sadiq [...]

Sage Open

Retricted access

Research article

First published 2025

Research on the influence of algorithm technology on consumers’ shopping intention in live-streaming bandwagons

Yuyue Qiao

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2025-11

Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev [...]

Journal of Creative Communications

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Research article

First published 2025

Two Streams to Success: Unpacking the Informational and Relational Roles of Live Streaming in Online Shopping

Cheng Chen, Yuheng Hu, Yingda Lu [...]

Production and Operations Management

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Research article

First published 2023-5

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Daisy Lee, Calvin Wan

Journal of Interactive Marketing

Retricted access

Research article

First published 2026-1

Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory

Xin-Jean Lim, Xi Luo, Jun-Hwa Cheah [...]

Journal of Vacation Marketing

Open access

Research article

First published 2024-10

Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust

Hewei Tian

Sage Open

Open access

Research article

First published 2024-7

Influence of Virtual Live Streamers’ Credibility on Online Sales Performance

Xiaowei Ji

Sage Open

Retricted access

Research article

First published 2025-7

Evolutionary strategies in live-streaming e-commerce: A four-player game model analysis

Yangchun Xiong, Baifu Chen

Human Systems Management

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Research article

First published 2010-9

Increasing Trust in Online Shopping Environments Increases Purchasing Behavior

Tyler Campbell, Bruce N. Walker

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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