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Articles (293)

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1-10 of 293 results for integrated digital marketing

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Select article: From Fragmentation to Integration: Designing a Transversal Curriculum for Digital Marketing Education

Open access

Research article

First published 2026

From Fragmentation to Integration: Designing a Transversal Curriculum for Digital Marketing Education

Paulo Botelho Pires, José Duarte Santos, Pedro Quelhas Brito [...]

Journal of Marketing Education

Select article: Web-Series Ads as a New Marketing Media: Toward a Commercial-Independent Digital Integration Model

Open access

Research article

First published 2024

Web-Series Ads as a New Marketing Media: Toward a Commercial-Independent Digital Integration Model

Matan Aharoni, Osnat Roth-Cohen

Journalism & Mass Communication Quarterly

Select article: Integrating Metrics Across the Marketing Curriculum

Retricted access

Research article

First published 2015-8

Integrating Metrics Across the Marketing Curriculum

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

Select article: Artificial intelligence in marketing: A systematic literature review

Retricted access

Research article

First published 2022-1

Artificial intelligence in marketing: A systematic literature review

Srikrishna Chintalapati, Shivendra Kumar Pandey

International Journal of Market Research

Select article: Against Per Se Illegality of Tying and Bundling in Digital Markets: Perspectives from the EU and India

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Article commentary

First published 2026-3

Against Per Se Illegality of Tying and Bundling in Digital Markets: Perspectives from the EU and India

Aditya Sushant Jain

The Antitrust Bulletin

Select article: Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience

Retricted access

Research article

First published 2019-2

Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience

Olivia Petit, Carlos Velasco, Charles Spence

Journal of Interactive Marketing

Select article: Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Retricted access

Book review

First published 2023-11

Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Jay Newell, Erin Wilgenbusch

Journal of Advertising Education

Select article: Protecting the labour and social protection rights of platform workers in a multi-layered welfare state: Lessons from legislative innovation and reforms in Belgium

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Research article

First published 2025

Protecting the labour and social protection rights of platform workers in a multi-layered welfare state: Lessons from legislative innovation and reforms in Belgium

Karolien Lenaerts, Dirk Gillis

Competition & Change

Select article: Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape,by Keith A. Quesenberry and Michael K. Coolsen

Retricted access

Book review

First published 2023-9

Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape,by Keith A. Quesenberry and Michael K. Coolsen

Kay M. Beckermann

Journalism & Mass Communication Educator

Select article: Integrating Marketing Communications: New Findings,New Lessons,and New Ideas

Retricted access

Research article

First published 2016-11

Integrating Marketing Communications: New Findings,New Lessons,and New Ideas

Rajeev Batra, Kevin Lane Keller

Journal of Marketing

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