Sage Journals: Discover world-class research

Open access

Research article

First published 2021-4

“Celebrity Avatar” Feasting on In-Game Items: A Gamers’ Play Arena

Xuhui Wang, Asad Hassan Butt, Qilin Zhang [...]

Sage Open

Retricted access

Research article

First published 2020-12

(Re-)Orienting the Video Game Avatar

Lars de Wildt, Thomas H. Apperley, Justin Clemens [...]

Games and Culture

Retricted access

Research article

First published 2025

Binary Barriers: Avatar Creation and Play for Nonbinary Video Game Players

Xan Smith

Games and Culture

Open access

Research article

First published 2026-1

Understanding In-Game Purchases in the Metaverse: The Role of Avatar Identification and Motivational Factors

Shehla Naureen, Shazia Faiz

Sage Open

Retricted access

Research article

First published 2016-6

Priming or Proteus Effect? Examining the Effects of Avatar Race on In-Game Behavior and Post-Play Aggressive Cognition and Affect in Video Games

Erin Ash

Games and Culture

Free access

Research article

First published 2021-9

Does avatar design in educational games promote a positive emotional experience among learners?

Kogilathah Segaran, Ahmad Zamzuri Mohamad Ali, Tan Wee Hoe

E-Learning and Digital Media

Retricted access

Research article

First published 2025-10

Is There a Difference Between the Real Self and the Virtual Self of Internet Game Players? The Effect of Avatar Identity

Leilei Liang, Tongshuang Yuan, Kai Liu [...]

Youth & Society

Retricted access

Research article

First published 2020-4

“The Me I Want You to See”: The Use of Video Game Avatars to Explore Identity in Gifted Adolescents

Susannah M. Wood, Antonia Szymanski

Gifted Child Today

Retricted access

Research article

First published 2021-3

Sentimental Avatars: Gender Identification and Vehicles of Selfhood in Popular Media From Nineteenth-Century Novels to Modern Video Games

Lisa Mendelman, Rabindra A. Ratan, Joseph Fordham [...]

Games and Culture

Retricted access

Research article

First published 2014-8

Effects of Avatar Race in Violent Video Games on Racial Attitudes and Aggression

Grace S. Yang, Bryan Gibson, Adam K. Lueke [...]

Social Psychological and Personality Science

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