Sentimental Avatars: Gender Identification and Vehicles of Selfhood in Popular Media From Nineteenth-Century Novels to Modern Video Games

Abstract

This article examines how the embodied experience of contemporary avatar use overlaps with 19th-century American sentimental literature and cultural assumptions about gender and readerly identification in that period. Drawing on recent quantitative and qualitative research on avatar use and ongoing scholarship on nineteenth-century literature, we offer theoretical insights about the resonance between historical and contemporary understandings of media consumption as it intersects with cultural notions of sex and gender differences. Theories of sentimentalism help us to reconsider how gender is conceptualized in quantitative studies of avatars. Our cross-disciplinary study of embodiment and visceral experience thus argues for expanding modes of inquiry within quantitative games scholarship to more fully capture the interplay between gender identity and individual factors in avatar experiences. We conclude with three strategies for quantitative games scholars to consider as a means to enrich our understanding of the complexities of gender in modern game contexts.