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Articles (77)

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1-10 of 77 results for in-app purchases

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Select article: Does the Interface Quality of Mobile Shopping Apps Affect Purchase Intention? An Empirical Study

Retricted access

Research article

First published 2020-11

Does the Interface Quality of Mobile Shopping Apps Affect Purchase Intention? An Empirical Study

Vipul Patel, Kallol Das, Ravi Chatterjee [...]

Australasian Marketing Journal

Select article: Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust

Open access

Research article

First published 2024-10

Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust

Hewei Tian

Sage Open

Select article: Would you like to shop via mobile app technology? The technology acceptance model,social factors and purchase intention

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Research article

First published 2021-5

Would you like to shop via mobile app technology? The technology acceptance model,social factors and purchase intention

Arash Vahdat, Ali Alizadeh, Sara Quach [...]

Australasian Marketing Journal

Select article: App Adoption: The Effect on Purchasing of Customers who have Used a Mobile Website Previously

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Research article

First published 2019-8

App Adoption: The Effect on Purchasing of Customers who have Used a Mobile Website Previously

Huan Liu, Lara Lobschat, Peter C. Verhoef [...]

Journal of Interactive Marketing

Select article: An empirical study of play duration and in‐app purchase behavior in mobile games

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Research article

First published 2022-09

An empirical study of play duration and in‐app purchase behavior in mobile games

Yifan Jiao, Christopher S. Tang, Jingqi Wang

Production and Operations Management

Select article: The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase

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Research article

First published 2021-4

The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase

Xian Gu, P.K. Kannan

Journal of Marketing Research

Select article: Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations

Open access

Research article

First published 2021-4

Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations

Abdul Waheed, Qingyu Zhang, Muhammad Farrukh [...]

Sage Open

Select article: Managing the Versioning Decision over an App’s Lifetime

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Research article

First published 2021-11

Managing the Versioning Decision over an App’s Lifetime

Seoungwoo Lee, Jie Zhang, Michel Wedel

Journal of Marketing

Select article: Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention

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Research article

First published 2021-6

Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention

Abdul Waheed, Muhammad Farrukh, Hashim Zameer [...]

Global Business Review

Select article: Exploring the Divide Between Retail Apps and Light Apps: Insights and Implications

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Research article

First published 2026

Exploring the Divide Between Retail Apps and Light Apps: Insights and Implications

Huan Liu, Xiyao Li, Yuchen Pan

Production and Operations Management

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