You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (65)

Journals (0)

1-10 of 65 results for in-app advertising

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth

Retricted access

Research article

First published 2019-09

Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth

Yonghua Ji, Ruibing Wang, Qinglong Gou

Production and Operations Management

Select article: A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Retricted access

Research article

First published 2017-02

A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Lin Hao, Hong Guo, Robert F. Easley

Production and Operations Management

Select article: Advertisement Blindness in Mobile Social Media Apps

Free access

Research article

First published 2024-9

Advertisement Blindness in Mobile Social Media Apps

Nora Szladovics, Evan M. Palmer

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Select article: Seasonal Differences in the Cost and Engagement of Facebook Advertisements for a Physical Activity Smartphone App

Retricted access

Research article

First published 2021-7

Seasonal Differences in the Cost and Engagement of Facebook Advertisements for a Physical Activity Smartphone App

Celine Northcott, Rachel Curtis, Svetlana Bogomolova [...]

American Journal of Health Promotion

Select article: From Free to Paid: Monetizing a Non-Advertising-Based App

Retricted access

Research article

First published 2023-8

From Free to Paid: Monetizing a Non-Advertising-Based App

Jingcun Cao, Pradeep Chintagunta, Shibo Li

Journal of Marketing Research

Select article: Managing the Versioning Decision over an App’s Lifetime

Retricted access

Research article

First published 2021-11

Managing the Versioning Decision over an App’s Lifetime

Seoungwoo Lee, Jie Zhang, Michel Wedel

Journal of Marketing

Select article: Economic Analysis of Reward Advertising

Retricted access

Research article

First published 2019-10

Economic Analysis of Reward Advertising

Hong Guo, Xuying Zhao, Lin Hao [...]

Production and Operations Management

Select article: Analyzing institutional platform power: Evolving relations of dependence in the mobile digital advertising ecosystem

Open access

Research article

First published 2025-4

Analyzing institutional platform power: Evolving relations of dependence in the mobile digital advertising ecosystem

David B Nieborg, Thomas Poell

New Media & Society

Select article: An Empirical Analysis of Location-Based Mobile Advertising—Determinants,Success Factors,and Moderating Effects

Retricted access

Research article

First published 2021-5

An Empirical Analysis of Location-Based Mobile Advertising—Determinants,Success Factors,and Moderating Effects

Oliver T. Kurtz, Bernd W. Wirtz, Paul F. Langer

Journal of Interactive Marketing

Select article: How digital marketing can use a smart phone app to improve any business’s bottom line

Retricted access

Research article

First published 2022-10-4

How digital marketing can use a smart phone app to improve any business’s bottom line

Barbara A Manko

Journal of Information Technology Teaching Cases

1
2
3
•••
7
10 / page

Article type

Publication date

Subjects

Access