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Articles (62)

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1-10 of 62 results for history of marketing thought

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Select article: A history of schools of marketing thought

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Research article

First published 2005-09

A history of schools of marketing thought

Eric H. Shaw, D. G.Brian Jones

Marketing Theory

Select article: A comment on the relationship between the history of marketing thought and the development of marketing theory

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Review article

First published 2011-12

A comment on the relationship between the history of marketing thought and the development of marketing theory

Eric H. Shaw

Marketing Theory

Select article: Examining the influence of articles involving marketing history,thought,and theory: A Journal of Marketing citation analysis,1950s-1990s

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Research article

First published 2005-09

Examining the influence of articles involving marketing history,thought,and theory: A Journal of Marketing citation analysis,1950s-1990s

Raymond Hubbard, Andrew T. Norman, Chip E. Miller

Marketing Theory

Select article: Reflections on the history of marketing thought and theory development

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Review article

First published 2011-12

Reflections on the history of marketing thought and theory development

Robert D. Tamilia

Marketing Theory

Select article: Robert Bartels and the History of Marketing Thought

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Research article

First published 2001-12

Robert Bartels and the History of Marketing Thought

Eric H. Shaw, Robert D. Tamilia

Journal of Macromarketing

Select article: Periodization in Marketing History

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Research article

First published 2005-06

Periodization in Marketing History

Stanley C. Hollander, Kathleen M. Rassuli, D. G. Brian Jones [...]

Journal of Macromarketing

Select article: Co-authoring tomorrow

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Review article

First published 2011-12

Co-authoring tomorrow

Christine Domegan

Marketing Theory

Select article: Marketing thought and the further development of marketing theory

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Review article

First published 2011-12

Marketing thought and the further development of marketing theory

Stanley J. Shapiro

Marketing Theory

Select article: The History of Marketing Thought: Editors' Introduction

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Introduction

First published 1990-09

The History of Marketing Thought: Editors' Introduction

Stanley C. Hollander, Terence R. Nevett, Ronald A. Fullerton

Journal of the Academy of Marketing Science

Select article: The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought

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Research article

First published 2005-4

The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought

Philip Kotler

Journal of Public Policy & Marketing

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