Marketing thought and the further development of marketing theory

Abstract

This introduction first explains why it was considered necessary to examine the extent to which the past history of marketing thought could contribute to the future development of marketing theory. It then discusses why each of the contributors was selected, reveals the nature of the invitation extended and briefly indicates the range of topics examined.

Keywords

marketing history marketing theory marketing thought

Get full access to this article

View all access options for this article.

References

Domegan

(2010) ‘The History of Marketing Thought: A Teaching Reflection’, Journal of Historical Research in Marketing 2(4): 457–66.

Hunt

S.D.

(2010) ‘Doctoral Seminars in Marketing Theory: For Incorporating the History of Marketing Practice and Thought’, Journal of Historical Research in Marketing 2(4): 443–56.

Shaw

E.H.

(2009) ‘Reflections on The History of Marketing Thought’, Journal of Historical Research in Marketing 1(2): 330–45.

Tadajewski

Jones

D.G.B.

(2008) The History of Marketing Thought, 3 vols. London: Sage.

Tamilia

R.D.

(2009) ‘An overview of The History of Marketing Thought’, Journal of Historical Research in Marketing 1(2): 346–60.

Wooliscroft

Lawson

S.R.

(2010) ‘Teaching the History of Marketing Theory’, Journal of Historical Research in Marketing 2(4):.467–78.