This introduction first explains why it was considered necessary to examine the extent to which the past history of marketing thought could contribute to the future development of marketing theory. It then discusses why each of the contributors was selected, reveals the nature of the invitation extended and briefly indicates the range of topics examined.
DomeganC. (2010) ‘The History of Marketing Thought: A Teaching Reflection’, Journal of Historical Research in Marketing2(4): 457–66.
2.
HuntS.D. (2010) ‘Doctoral Seminars in Marketing Theory: For Incorporating the History of Marketing Practice and Thought’, Journal of Historical Research in Marketing2(4): 443–56.
3.
ShawE.H. (2009) ‘Reflections on The History of Marketing Thought’, Journal of Historical Research in Marketing1(2): 330–45.
4.
TadajewskiM.JonesD.G.B. (2008) The History of Marketing Thought,
3 vols.London: Sage.
5.
TamiliaR.D. (2009) ‘An overview of The History of Marketing Thought’, Journal of Historical Research in Marketing1(2): 346–60.
6.
WooliscroftB.LawsonS.R. (2010) ‘Teaching the History of Marketing Theory’, Journal of Historical Research in Marketing2(4):.467–78.
