KotlerPhilip, and LevySidney J. (1969a), “Broadening the Concept of Marketing”Journal of Marketing, 33(January), 10–15.
2.
KotlerPhilip, and LevySidney J. (1969b), “New Form of Marketing Myopia: Rejoinder to Professor Luck,”Journal of Marketing, 33(July), 55–57.
3.
LuckDavid J. (1969), “Broadening the Concept of Marketing: Too Far,”Journal of Marketing, 33(July), 53–55.
4.
WilkieWilliam L., and MooreElizabeth S. (2003), “Scholarly Research in Marketing: Exploring the ‘4 Eras’ of Thought Development,”Journal of Public Policy & Marketing, 22(Fall), 116–46.
