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Articles (14)

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1-10 of 14 results for historical research in macromarketing

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Select article: Historical Research in the Journal of Macromarketing,1981–2005

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Research article

First published 2006-12

Historical Research in the Journal of Macromarketing,1981–2005

D. G. Brian Jones, Eric H. Shaw

Journal of Macromarketing

Select article: “Migrants Are Splendid Types”

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Research article

First published 2018-12

“Migrants Are Splendid Types”

Jayne Krisjanous, Djavlonbek Kadirov

Journal of Macromarketing

Select article: Building Meaning

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Research article

First published 2018-9

Building Meaning

Angela Bargenda

Journal of Macromarketing

Select article: Involvement and Detachment

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Research article

First published 2016-3

Involvement and Detachment

Gary Sinclair

Journal of Macromarketing

Select article: Marketing as Constructive Engagement

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Research article

First published 2007-9

Marketing as Constructive Engagement

Clifford J. Shultz

Journal of Public Policy & Marketing

Select article: Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising

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Research article

First published 2024-3

Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising

Terrence H. Witkowski

Journal of Macromarketing

Select article: Male Compensatory Consumption in American History

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Research article

First published 2020-12

Male Compensatory Consumption in American History

Terrence H. Witkowski

Journal of Macromarketing

Select article: A Macromarketing Call to Action—Because Black Lives Matter!

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Article commentary

First published 2021-3

A Macromarketing Call to Action—Because Black Lives Matter!

June N.P. Francis

Journal of Macromarketing

Select article: Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France

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Research article

First published 2024-9

Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France

Melvin Grefils, Hélène Gorge, Nil Özçağlar-Toulouse

Journal of Macromarketing

Select article: Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions,Boycotts,and Resistance to Sustainability

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Research article

First published 2021-12

Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions,Boycotts,and Resistance to Sustainability

Terrence H. Witkowski

Journal of Macromarketing

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