This article examines the development of historical research in the Journal of Macromarketing during the first twenty-five years of the journal's publication. Historical research has been an important part of the journal, especially since 1994, and the journal has been instrumental in nurturing historical research in marketing. Seventy-five historical publications were reviewed. The nature and scope of that historical research in the journal is described as it has changed over time.
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2.
Arnold, Mark J., and James E. Fisher. 1996. Counterculture, criticisms, and crisis: Assessing the effect of the sixties on marketing thought. Journal of Macromarketing16 (1): 118-133.
3.
Bartels, Robert. 1988. The history of marketing thought. Columbus, OH: Publishing Horizons.
4.
Beard, Fred K.2005. One hundred years of humor in American advertising. Journal of Macromarketing25 (1): 54-65.
5.
Belk, Russell W.1994. Battling worldliness in the new Zion: Mercantilism versus homespun in nineteenth-century Utah. Journal of Macromarketing14 (1): 9-22.
6.
Boothman, Barry E. C.2001. A theme worthy of epic treatment: N.S.B. Gras and the emergence of American business history. Journal of Macromarketing21 (1): 61-73.
7.
Branchik, Blaine J.2002. Out in the market: A history of the gay market segment in the United States. Journal of Macromarketing22 (1): 86-97.
8.
Brown, Stephen. 1995. Christaller knew my father: Resolving central place theory. Journal of Macromarketing15 (1): 60-73.
9.
Bussiere, Dave. 2000. Evidence of a marketing periodic literature within the American Economic Association: 1895-1936. Journal of Macromarketing20 (2): 137-143.
10.
Carman, James. 1982. Private property and the regulation of vertical channel systems. Journal of Macromarketing2 (1): 20-26.
11.
Carsky, Mary L., Roger Dickinson, and Charles R. Canedy III. 1998. The evolution of quality in consumer goods. Journal of Macromarketing18 (2): 132-144.
12.
Coles, Tim. 1999. Department stores as innovations in retail marketing: Some observations on marketing practice and perception in Wilhemine, Germany. Journal of Macromarketing19 (1): 34-47.
13.
Davis, Judy Foster. 2002. Enterprise development under an economic detour? Black-owned advertising agencies, 1940-2000. Journal of Macromarketing22 (1): 75-85.
14.
Dixon, Donald F.1981. The role of marketing in early theories of economic development. Journal of Macromarketing1 (2): 19-27.
15.
Dixon, Donald F.1982. The ethical component of marketing: Aneighteenth-century view. Journal of Macromarketing2 (1): 38-46.
16.
Dixon, Donald F.1991. Marketing structure and the theory of economic interdependence: Early analytical developments. Journal of Macromarketing11 (2): 5-18.
17.
Dixon, Donald F.1995. Retailing in classical Athens: Gleanings from contemporary literature and art. Journal of Macromarketing15 (1): 74-85.
18.
Dixon, Donald F.1998. Varangian-Rus warrior-merchants and the origin of the Russian state. Journal of Macromarketing18 (1): 50-61.
19.
Dixon, Donald F.1999. Some late nineteenth-century antecedents of marketing theory. Journal of Macromarketing19 (2): 115-125.
20.
Dixon, Donald F.2000. Schumpeter—Fifty years later. Journal of Macromarketing20 (1): 82-88.
21.
Dixon, Donald F.2001. Conspicuous consumption versus the Protestant ethic: The view from Pepys's diary. Journal of Macromarketing21 (2): 146-155.
22.
Fisk, George. 1981. An invitation to participate in affairs of the Journal of Macromarketing. Journal of Macromarketing1 (1): 3-6.
23.
Fisk, George. 1982. Editor's working definition of macromarketing. Journal of Macromarketing2 (1): 3-4.
24.
Friedman, Hershey H.2001. The impact of Jewish values on marketing and business practices. Journal of Macromarketing21 (1): 74-80.
25.
Fullerton, Ronald. 1987. The poverty of ahistorical analysis: Present weakness and future cure in U.S. marketing thought. In Philosophical and radical thought in marketing, edited by Fuat Firat, Nikhilesh Dholakia, and Richard P. Bagozzi, 97-116. Lexington, MA: Lexington Books.
26.
Fullerton, Ronald. 1994. And how does it look in America?: H. F. Kropff's historic report on U.S. marketing. Journal of Macromarketing14 (1): 54-61.
27.
Fullerton, Ronald, and Girish N. Punj. 2004. Shoplifting as moral insanity: Historical perspectives on kleptomania. Journal of Macromarketing24 (1): 8-16.
28.
Funkhouser, G. Ray. 1984. Technological antecedents of the modern marketing mix. Journal of Macromarketing4 (1): 17-28.
29.
Goodman, Charles. 1996. The Annals of the American Academy of Political and Social Science as a pre-1940 source of marketing thought. Journal of Macromarketing16 (2): 141-144.
30.
Hill, Ronald Paul, Elizabeth C. Hirschman, and John F. Bauman. 1997. Consumer survival during the great depression: Reports from the field. Journal of Macromarketing17 (1): 107-127.
31.
Holbrook, Morris. 1997. Looking back on Looking backward: A retrospective review of Edward Bellamy's macromarketing classic. Journal of Macromarketing17 (1): 145-150.
32.
Hollander, Stanley C.1984. Sumptuary legislation: Demarketing by edict. Journal of Macromarketing4 (1): 4-16.
33.
Hollander, Stanley C.1989. Introduction. In Marketing history: The emerging discipline, edited by Terence Nevett, Kathleen Whitney, and Stanley C. Hollander, xix-xx. East Lansing: Michigan State University.
34.
Hollander, Stanley C.1995. My life on Mt. Olympus. Journal of Macromarketing15 (1): 86-106.
35.
Hollander, Stanley C.1999. In this issue: Marketing history. Journal of Macromarketing19 (2): 101-102.
36.
Hollander, Stanley C.2001. From the editors—Marketing history. Journal of Macro-marketing21 (1): 3-4.
37.
Hollander, Stanley C., Terence Nevett, and Kathleen M. Rassuli. 1996. From the history section editors. Journal of Macromarketing16 (1): 89-90.
38.
Hollander, Stanley C., and Kathleen M.LaFrancis Popper. 1994. Balkanization of America: Lessons from the interstate trade barrier experience. Journal of Macromarketing14 (1): 62-72.
39.
Hollander, Stanley C., and Kathleen M. Rassuli. 1993. Marketing, volume 1 & volume 2. Brookfield, VT: Edward Elgar.
40.
Hollander, Stanley C., and Kathleen M. Rassuli. 1997. From the history section editors. Journal of Macromarketing17 (2): 65-66.
41.
Hollander, Stanley C., Kathleen M. Rassuli, D. G. Brian Jones, and Laura Farlow Dix. 2005. Periodization in marketing history. Journal of Macromarketing25 (1): 32-41.
42.
Hollander, Stanley C., Kathleen Rassuli, and Terence Nevett. 1998. Marketing history. Journal of Macromarketing18 (1): 6-7.
43.
Hunt, Shelby1981. Macromarketing as a multidimensional concept. Journal of Macromarketing1 (1): 7-8.
44.
Hupfer, Maureen. 1998. Anything in skirts stands a chance: Marketing the Canadian north-west to British women, 1880-1914. Journal of Macromarketing18 (1): 41-49.
45.
Jones, D. G. Brian. 1997. The machine metaphor in Arch W. Shaw's Some problems in market distribution (1915). Journal of Macromarketing17 (1): 151-158.
46.
Jones, D. G. Brian. 1998. Milestones of marketing: A milestone in marketing. Journal of Macromarketing18 (2): 179-182.
47.
Jones, D. G. Brian, and David D. Monieson. 1990. Historical research in marketing: Retrospect and prospect. Journal of the Academy of Marketing Science18 (4): 269-278.
48.
Jones, D. G. Brian, Alan J. Richardson, and Teri Shearer. 2000. Truth and evolution of the professions: A comparative study of “truth in advertising” and “true and fair” financial statements in North America during the Progressive Era. Journal of Macromarketing20 (1): 23-35.
49.
Jones, D. G. Brian, and Eric H. Shaw2002. A history of marketing thought. In Handbook of marketing, edited by Barton A. Weitz and Robin Wensley, 39-65. London: Sage.
50.
Kaufman, Carol J.1987. The evaluation of marketing in a society: The Han dynasty of ancient China. Journal of Macromarketing7 (2): 52-64.
51.
Keep, William W.1994. Structuring the macromarket: Lessons from Alexander Hamilton. Journal of Macromarketing14 (1): 23-30.
52.
Kitchell, Susan. 1995. Tonya, the Japanese wholesaler: Why their dominant position?Journal of Macromarketing15 (1): 21-31.
53.
Kumcu, Erdogan, and M. Ercan Kumcu. Determinants of food retailing in developing economies: The case of Turkey. Journal of Macromarketing7 (2): 26-40.
54.
Laird, Pamela Walker. 2000. Alfred D. Chandler Jr. and the landscape of marketing history. Journal of Macromarketing20 (2): 167-173.
55.
Layton, Roger A.1981. Trade flows in macromarketing systems: A macro-model of trade flows. Journal of Macromarketing1 (1): 35-48.
56.
Layton, Roger A.1984. Trade flows in Australia, 1974-75: An assessment of structural change. Journal of Macromarketing4 (1): 62-73.
57.
Layton, Roger A.1989. Measures of structural change in macromarketing systems. Journal of Macromarketing9(1): 5-15.
58.
Markin, Rom J., and Calvin P. Duncan. 1981. The transformation of retailing institutions: Beyond the wheel of retailing and life cycle theories. Journal of Macromarketing1 (1): 58-66.
59.
Mason, Roger S.1998. Breakfast in Detroit: Economics, marketing, and consumer theory, 1930 to 1950. Journal of Macromarketing18 (2): 145-152.
60.
Mason, Roger S.2000. A pathfinding study of consumption. Journal of Macro-marketing20 (2): 174-177.
61.
Monieson, David D.1981. What constitutes usable knowledge in macro-marketing?Journal of Macromarketing1 (1): 14-22.
62.
Morgan, Fred W., and Karl A. Boedecker. 1996. A historical view of strict liability for product-related injuries. Journal of Macromarketing16 (1): 103-117.
63.
Nason, Robert. 1988. The scope of macromarketing revisited. Journal of Macromarketing8 (1): 2-3.
64.
Nason, Robert. 1991. From the editor. Journal of Macromarketing11 (2): 1-2.
65.
Nason, Robert. 1994. From the editor. Journal of Macromarketing14 (1): 1-1.
66.
Neilson, Leighann C.2003. The development of marketing in the Canadian museum community, 1840-1989. Journal of Macromarketing23 (1): 16-30.
67.
Nevett, Terence. 1996. The economic effects of advertising: Neil Borden revisited. Journal of Macromarketing16 (2): 124-132.
68.
Nevett, Terence. 2004. Marco Polo: International marketing pioneer. Journal of Macromarketing24 (2): 178-185.
69.
Nevett, Terence, and Stanley C. Hollander. 1994. Toward a circumscription of marketing history: An editorial manifesto. Journal of Macromarketing14 (1): 3-7.
70.
Ortiz-Buonofina, Marta. 1987. The economic efficiency of channels of distribution in a developing society: The case of the Guatemalan retail sector. Journal of Macromarketing7 (2): 17-25.
71.
Ortiz-Buonofina, Marta. 1992. The evolution of retail institutions: A case study of the Guatemalan retail sector. Journal of Macromarketing12 (2): 16-27.
72.
Petty, Ross D.1995. Peddling the bicycle in the 1890s: Mass marketing shifts into high gear. Journal of Macromarketing15 (1): 32-46.
73.
Phillips, Simon, Andrew Alexander, and Gareth Shaw. 2005. Consumer misbehavior: The rise of self-service food retailing in the United Kingdom c. 1950-1970. Journal of Macromarketing25 (1): 66-75.
74.
Pirog, Stephen F.1991. Changes in U.S. distribution system output, 1947-1977: The effects of changes in structure and final demand. Journal of Macromarketing11 (2): 29-41.
75.
Porter, Gina. 1996. Competing interests: Company rivalry and indigenous markets in Nigeria in the early colonial period. Journal of Macromarketing16 (1): 91-102.
76.
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77.
Rassuli, Kathleen, and Stanley C. Hollander. 2001. Revolving, not revolutionary books: The history of rental libraries until 1960. Journal of Macromarketing21 (2): 123-134.
78.
Rassuli, Kathleen, and Michael J. Tippins. 1997. History and cyberspace: A marketing history of the CD-ROM book industry. Journal of Macromarketing17 (1): 89-106.
79.
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84.
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85.
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87.
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89.
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