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Research article

First published 2025-1

Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages

Xiaolong Shao, EunHa (Lena) Jeong, Xingyi Zhang [...]

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2025

Green hotels and greener choices: Impact of environmental claims on traveler perceptions

Farah Shishan, Salman Majeed, Rawan Nimri [...]

Journal of Vacation Marketing

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Research article

First published 2020-5

Cutting the Internet's Environmental Footprint: An Analysis of Consumers’ Self-Attribution of Responsibility

Leila Elgaaied-Gambier, Laurent Bertrandias, Yohan Bernard

Journal of Interactive Marketing

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Research article

First published 2023-12

Look What We Have Done to Fight Plate Waste! A Case of the Iowa State University Joan Bice Underwood Tearoom

Eric D. Olson, EunHa (Lena) Jeong, Xingyi Zhang [...]

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2016-4

Antecedents of Green Purchase Behaviour: An Examination of Moderating Role of Green Wash Fear

G. Rejikumar

Global Business Review

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

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Research article

First published 2025

Can Avatars Amplify the Effectiveness of Request-Based and Default-Change Messages Aimed at Triggering Pro-environmental Tourist Behavior?

Zhenzhong Zhao, Mingming Cheng, Li Huang [...]

Journal of Travel Research

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Research article

First published 1930-2

Failure to Confirm Rosenow's Work on Encephalitis in its Relation to Green Streptococcus. ∗

Earl B. Mckinley

Experimental Biology and Medicine

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Research article

First published 2012-9

Compelled Speech and the Case for Judicial Engagement

Paul M. Sherman

Journal of Public Policy & Marketing

Free access

Research article

First published 2015-9

Why conservative Christians don’t believe in climate change

Bernard Daley Zaleha, Andrew Szasz

Bulletin of the Atomic Scientists

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