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Articles (37)

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1-10 of 37 results for green customer value

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Select article: Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Select article: Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation

Open access

Research article

First published 2021-10

Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation

Mei Han, Bilin Xu

Sage Open

Select article: All That Glitters is Not Green: Impact of Biophilic Designs on Customer Experiential Values

Retricted access

Research article

First published 2023-5

All That Glitters is Not Green: Impact of Biophilic Designs on Customer Experiential Values

Seung Hyun (Jenna) Lee, Chen-Wei (Willie) Tao, Alecia C. Douglas [...]

Journal of Hospitality & Tourism Research

Select article: Influence of Customer Perceived Values on Organic Food Consumption Behaviour: Mediating Role of Green Purchase Intention

Retricted access

Research article

First published 2022

Influence of Customer Perceived Values on Organic Food Consumption Behaviour: Mediating Role of Green Purchase Intention

Kavita Kamboj, Nawal Kishor

FIIB Business Review

Select article: Will Indian Industrial Energy Consumer Continue to Buy Green Energy?

Retricted access

Research article

First published 2016

Will Indian Industrial Energy Consumer Continue to Buy Green Energy?

Deepak Sangroya, Jogendra Kumar Nayak

Organization & Environment

Select article: The Impact of Digital Interaction on Sustainable Tourism Choices: The Moderating Roles of Digital Trust and Personal Norms

Retricted access

Research article

First published 2025

The Impact of Digital Interaction on Sustainable Tourism Choices: The Moderating Roles of Digital Trust and Personal Norms

Salman Khan, Shafaqat Mehmood, Kashif Ullah Khan

Journal of Travel Research

Select article: Integrating green image with relationship marketing: A moderating role of green image

Retricted access

Research article

First published 2024

Integrating green image with relationship marketing: A moderating role of green image

Byung-Kwan Cho, Debora Lee, Woo Gon Kim [...]

Tourism and Hospitality Research

Select article: An intuitionistic fuzzy set–based hybrid approach to the innovative design evaluation mode for green products

Open access

Research article

First published 2016-4

An intuitionistic fuzzy set–based hybrid approach to the innovative design evaluation mode for green products

Ching-Hsin Wang

Advances in Mechanical Engineering

Select article: Determinants of Purchase Intention for Green Consumer Durables: Investigating the Moderating Role of Price Sensitivity

Retricted access

Research article

First published 2025-12

Determinants of Purchase Intention for Green Consumer Durables: Investigating the Moderating Role of Price Sensitivity

Mehvish Riyaz, Anisa Jan, Danish Khan [...]

Jindal Management Journal

Select article: The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium

Retricted access

Research article

First published 2018-8

The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium

Gaganpreet Singh, Neeraj Pandey

Australasian Marketing Journal

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