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Research article

First published 2019-12

Green Consumer Behavior: The Case of Czech Consumers of Generation Y

Přemysl Průša, Tomáš Sadílek

Social Marketing Quarterly

Retricted access

Research article

First published 2013-8

Green Buyer Behavior: Evidence from Asia Consumers

Uchenna Cyril Eze, Nelson Oly Ndubisi

Journal of Asian and African Studies

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Research article

First published 2025-6

The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators

Valter Afonso Vieira, Clécio Falcão Araújo, Christopher Groening

Journal of International Marketing

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Research article

First published 2025

How does corporate green service innovation improve consumer happiness: A serial mediation model based on value identity and extra-role altruistic behavior

Guanhua Yang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2019-6

Environmental Action at the Checkout Line: A Functional Approach to Green Consumer Behavior

Melissa R. Gotlieb

Social Marketing Quarterly

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Research article

First published 2025-12

Driving Change: Unveiling the Power of Perceived Marketplace Influence and Green Consumer Behavior

Elena Higueras-Castillo, Dineshwar Ramdhony, Vedant Singh [...]

Environment and Behavior

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Research article

First published 2021-6

Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application

Nombulelo Dilotsotlhe, Helen Inseng Duh

Social Marketing Quarterly

Retricted access

Research article

First published 2019-6

Do green awards and certifications matter? Consumers’ perceptions,green behavioral intentions,and economic implications for the hotel industry: A Sri Lankan perspective

Ki-Hoon Lee, Minwoo Lee, Nuwan Gunarathne

Tourism Economics

Open access

Research article

First published 2023-2

I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior

Aylin Cakanlar, Hristina Nikolova, Gergana Y. Nenkov

Journal of Marketing Research

Open access

Research article

First published 2025-7

Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors

Sandra Ferreira, Olga Pereira, Cláudia Simões

Journal of Vacation Marketing

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