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1-9 of 9 results for green brand knowledge

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Select article: Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation

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Research article

First published 2026

Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation

Md Asaduzzaman Babu, Md Abdur Rouf, Md Abubakar Siddique [...]

Global Business Review

Select article: Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Open access

Research article

First published 2021-7

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Minh-Tri Ha

Sage Open

Select article: Eco-Chic stays: The influence of green communication on guest booking intentions

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Research article

First published 2026-4

Eco-Chic stays: The influence of green communication on guest booking intentions

Yuanyuan Li, Naveed Ahmad, Anna Lewandowska

Journal of Vacation Marketing

Select article: From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Select article: The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

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Research article

First published 2020-11

The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

Safak Sahin, Seyhmus Baloglu, Esra Topcuoglu

Cornell Hospitality Quarterly

Select article: Green Olympics,green legacies? An exploration of the environmental legacies of the Olympic Games

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Research article

First published 2013-8

Green Olympics,green legacies? An exploration of the environmental legacies of the Olympic Games

Shalini Samuel, Wendy Stubbs

International Review for the Sociology of Sport

Select article: Consumer perception on sustainable clothing among urban Indians

Open access

Research article

First published 2023

Consumer perception on sustainable clothing among urban Indians

R Tryphena, I Arul Aram

Journal of Engineered Fibers and Fabrics

Select article: Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy

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Research article

First published 2017-4

Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy

Geetika Varshneya, Shivendra K. Pandey, Gopal Das

Global Business Review

Select article: Rural–urban business partnerships—Towards a new trans-territorial logic

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Research article

First published 2017-2

Rural–urban business partnerships—Towards a new trans-territorial logic

Anne-Mette Hjalager

Local Economy: The Journal of the Local Economy Policy Unit

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