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1-6 of 6 results for gammes de produits

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Research article

First published 1999-6

Achat simultané et mesure de la substituabilité avec des données de panel multi-catégories

Philippe Aurier

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2009-6

Éric Tafani, Géraldine Michel, Emmanuelle Rosa

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1995-6

Sophie Changeur, Jean-Louis Chandon

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1999-9

Taylor Randall, Karl Ulrich, David Reibstein

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2005-9

Gary L. Lilien, Pamela D. Morrison, Kathleen Searls [...]

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2005-3

Géraldine Michel, Billy Salha

Recherche et Applications en Marketing (French Edition)