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Articles (40)

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1-10 of 40 results for fan community identification

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Select article: Sports Identification in Situational Problem-Solving: A Framework for Understanding Fans’ Communicative Behaviors in Sports Crises

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Research article

First published 2025-12

Sports Identification in Situational Problem-Solving: A Framework for Understanding Fans’ Communicative Behaviors in Sports Crises

Mu He

Communication & Sport

Select article: Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

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Other

First published 2015-6

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

Masayuki Yoshida, Brian Gordon, Bob Heere [...]

Sport Marketing Quarterly

Select article: Where Your Treasure is,There Your Heart Will be Also: Cultivating Sports Fan Ethnocentrism Through Team Identification and Perceived Sacredness in the Sports Industry

Open access

Research article

First published 2025-7

Where Your Treasure is,There Your Heart Will be Also: Cultivating Sports Fan Ethnocentrism Through Team Identification and Perceived Sacredness in the Sports Industry

Sage Open

Select article: Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

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Research article

First published 2021-9

Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

Anat Toder Alon, Avichai Shuv-Ami

Sport Marketing Quarterly

Select article: We Heart Japan: Fan Citizenship and the Role of Institutions in the Response to Japanese Earthquakes

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Research article

First published 2020-10

We Heart Japan: Fan Citizenship and the Role of Institutions in the Response to Japanese Earthquakes

Lucy J. Miller

Journal of Communication Inquiry

Select article: ‘You’re born to be brave’: Lady Gaga’s use of social media to inspire fans’ political awareness

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Research article

First published 2017-11

‘You’re born to be brave’: Lady Gaga’s use of social media to inspire fans’ political awareness

Melissa A. Click, Hyunji Lee, Holly Willson Holladay

International Journal of Cultural Studies

Select article: Let’s Talk Sports: An Egocentric Discussion Network Analysis Regarding NFL Crisis Perceptions

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Research article

First published 2021-8

Let’s Talk Sports: An Egocentric Discussion Network Analysis Regarding NFL Crisis Perceptions

Jennifer L. Harker

Communication & Sport

Select article: Why Is My Team Wearing Rainbow Jerseys? Exploring Effects of DEI Messages on Sports Fans’ Responses

Open access

Research article

First published 2024-8

Why Is My Team Wearing Rainbow Jerseys? Exploring Effects of DEI Messages on Sports Fans’ Responses

David Fleischman, Rory Mulcahy, Peter English [...]

Australasian Marketing Journal

Select article: Team Identification in Esports: The Benefits of Localizing an Esports Team

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Research article

First published 2024-6

Team Identification in Esports: The Benefits of Localizing an Esports Team

Yongjin Hwang, Wil Fisackerly, Bob Heere

Sport Marketing Quarterly

Select article: Assessing a University Community's Identification to Sport in a Changing Climate

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Research article

First published 2005-12

Assessing a University Community's Identification to Sport in a Changing Climate

Kimberly M. Judson, Paul Carpenter

Sport Marketing Quarterly

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