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Retricted access

Research article

First published 2014-12

Sustainable Export Marketing Strategy Fit and Performance

Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou [...]

Journal of International Marketing

Retricted access

Research article

First published 2019-3

International Marketing Strategy in Emerging-Market Exporting Firms

Saeed Samiee, Suthawan Chirapanda

Journal of International Marketing

Retricted access

Research article

First published 2017-12

Export Performance: A Focus on Discretionary Adaptation

Stanford A. Westjohn, Peter Magnusson

Journal of International Marketing

Retricted access

Research article

First published 2009-12

Export Product Strategy Fit and Performance: An Empirical Investigation

Magnus Hultman, Matthew J. Robson, Constantine S. Katsikeas

Journal of International Marketing

Retricted access

Research article

First published 2002-9

The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance

Carl Arthur Solberg

Journal of International Marketing

Retricted access

Research article

First published 2001-6

Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers

Andreas F. Grein, C. Samuel Craig, Hirokazu Takada

Journal of International Marketing

Open access

Research article

First published 2022-12

Tapping into Middle Eastern Markets for Soft Drinks Industry of Bangladesh

Md. Khaled Amin, Mahmud Habib Zaman

Emerging Economies Cases Journal

Open access

Research article

First published 2021-7

COVID-19 and Other Challenges: A Case Study of Certified Organic Green Tea Producers in China

Ksenia Gerasimova, Jiping Sheng, Jiang Zhao

Critical Sociology

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