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1-10 of 384 results for effective factors in branding

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Select article: Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

Retricted access

Research article

First published 2018-1

Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

Abdullah Malik, Bushan D. Sudhakar, Dhruv Shankar Dutta

IIM Kozhikode Society & Management Review

Select article: Identifying and Assessing Factors Affecting Employer Branding in the Banking Industry

Open access

Research article

First published 2024-4

Identifying and Assessing Factors Affecting Employer Branding in the Banking Industry

Parvaneh Gelard

Sage Open

Select article: Exploring the clinical factors affecting lithium dose and plasma level and the effect of brand

Open access

Research article

First published 2024

Exploring the clinical factors affecting lithium dose and plasma level and the effect of brand

Carol Paton, Paul Bassett, Olivia Rendora [...]

Therapeutic Advances in Psychopharmacology

Select article: Experimental Investigation of Effects of Spandex Brand and Tightness Factor on Dimensional and Physical Properties of Cotton/Spandex Single Jersey Fabrics

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Other

First published 2008-11

Experimental Investigation of Effects of Spandex Brand and Tightness Factor on Dimensional and Physical Properties of Cotton/Spandex Single Jersey Fabrics

Serkan Tezel, Yasemin Kavuşturan

Textile Research Journal

Select article: Communicating Brands in Television Advertising

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Research article

First published 2020-4

Communicating Brands in Television Advertising

Norris I. Bruce, Maren Becker, Werner Reinartz

Journal of Marketing Research

Select article: Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

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Research article

First published 1991-5

Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

Albert C. Bemmaor, Dominique Mouchoux

Journal of Marketing Research

Select article: Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image

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Research article

First published 2011-6

Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image

Garrett Sonnier, Andrew Ainslie

Journal of Marketing Research

Select article: Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies

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Research article

First published 1999-1

Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies

Sridhar Samu, H. Shanker Krishnan, Robert E. Smith

Journal of Marketing

Select article: The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands

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Research article

First published 2021-11

The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands

Deependra Singh, Naval Bajpai, Kushagra Kulshreshtha

Journal of Creative Communications

Select article: Factors Influencing Consumer Behaviour towards Store Brand: A Meta-Analysis

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Research article

First published 2012-5

Factors Influencing Consumer Behaviour towards Store Brand: A Meta-Analysis

Xiaojun Fan, Yi Qian, Pei Huang

International Journal of Market Research

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