Sage Journals: Discover world-class research

Retricted access

Research article

First published 2006-07

Studies Toward Producing Eco-Friendly Plastics

Anagha Khare, Sanjay Deshmukh

Journal of Plastic Film & Sheeting

Retricted access

Research article

First published 2020-11

Fuzzy rule based cluster analysis to segment consumers’ preferences to eco and non-eco friendly products

Sanjukta Ghosh, Doan Van Thang, Suresh Chandra Satapathy [...]

International Journal of Knowledge-Based and Intelligent Engineering Systems

Retricted access

Research article

First published 2025-4

Is Sustainability a Liability? Green Marketing and Consumer Beliefs About Eco-Friendly Products

Alexander Chernev, Sean Blair, Ulf Böckenholt [...]

Journal of Public Policy & Marketing

Open access

Research article

First published 2025-10

Bridging Consumer–Designer Gaps in Sustainable Fashion: A Framework for Eco-Friendly Product Design

Haifei Ge, Jaewook Shin

Sage Open

Open access

Research article

First published 2021-5

Social Media,Influencers,and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China

Wanqing Zhang, Pradeep K. Chintagunta, Manohar U. Kalwani

Journal of Marketing

Retricted access

Research article

First published 2020-9

Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions

Thi Thanh Huong Tran, Nicholas G. Paparoidamis

Journal of International Marketing

Retricted access

Research article

First published 2016-10

Adoption of Eco-Friendly Faux Leather

HaeJung Kim, JiYoung Kim, Kyung Wha Oh [...]

Clothing and Textiles Research Journal

Open access

Research article

First published 2025-10

Understanding the Drivers of Sustainable Consumption in China: Role of Green Self-Identity,Subjective Norm,and Demographics

Byoungsoo Kim, Daekil Kim

Sage Open

Retricted access

Research article

First published 2008-10

Roundtable: Green Labeling,Are products tagged “eco-friendly” really environmentally correct?

Sustainability and Climate Change

Free access

Research article

First published 2018-11

Production of Natural Bamboo Fibers-3: SEM and EDX Analyses of Structures and Properties

Bahrum Prang Rocky, Amanda J. Thompson

AATCC Journal of Research

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