Search results: Sage Journals

Restricted accessBook reviewFirst published January, 1977

Book Review: The Disadvantaged Consumer

Thomas A. Klein

Journal of Marketing

Free accessResearch articleFirst published December, 2019

Arcelio Benetoli, Timothy F Chen, Parisa Aslani

Health Informatics Journal

Restricted accessResearch articleFirst published January, 1983

Fred W. Morgan, Edward A. Riordan

Journal of the Academy of Marketing Science

Restricted accessEditorialFirst published April, 2012

Pratik Modi

International Journal of Rural Management

Restricted accessResearch articleFirst published April, 2009

Nicholas J.C. Santos, Gene R. Laczniak

Journal of Public Policy & Marketing

Open accessResearch articleFirst published 2026

Aindrila Chatterjee, Amit J. Chauradia, Kiran Pedada

Business & Society

Open accessResearch articleFirst published 2025

Cordelia R. Stewart, Sheau-Fen (Crystal) Yap, Krzysztof Kubacki

Marketing Theory

Restricted accessResearch articleFirst published November, 2021

Joy M. Field, Darima Fotheringham, Mahesh Subramony [...]

Journal of Service Research

Open accessResearch articleFirst published April, 2025

Huachao Gao, Xin (Shane) Wang, Xi Li [...]

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 1996

Jennifer A. Huey, Peter B. Everett

Transportation Research Record: Journal of the Transportation Research Board