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Research article

First published 2024-4

Situating Evaluation and Authority: Direct Sponsorship in Letters of Recommendation

Lauren Tuckley, Catherine Salgado, Jessica Edens McCrary [...]

Written Communication

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Research article

First published 2005-1

Commercial and Philanthropic Sponsorship: Direct and Interaction Effects on Company Performance

Aurora Caldern-Martnez, Francisco J. Ms-Ruiz, Juan L. Nicolau-Gonzlbez

International Journal of Market Research

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Note

First published 2022-9

Corporate Sponsorship for Nonprofits: The Case of Reach High Texas not Reaching in the Right Direction

Journal of Hospitality & Tourism Cases: An International Case Journal

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Case report

First published 2022-9

Corporate Sponsorship for Nonprofits: The Case of Reach High Texas not Reaching in the Right Direction

Emily Zirbes

Journal of Hospitality & Tourism Cases: An International Case Journal

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Case report

First published 2022-9

Corporate Sponsorship for Nonprofits: The Case of Reach High Texas not Reaching in the Right Direction

Emily Zirbes

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2019-12

Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams

Davis S. Martin, Kyle M. Townsend, Yun Wang [...]

Sport Marketing Quarterly

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Research article

First published 1997-12

Tobacco-Control Legislation,Public Health and Sport Sponsorship

Robert Sparks

Australasian Marketing Journal

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Research article

First published 2016-2

The Nature and Effectiveness of Sponsorship Performance Measurement Systems

Deborah Delaney, Lisa McManus, Dawne Lamminmaki

Australasian Marketing Journal

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Research article

First published 1985-3

To Teach is to Learn: Overcoming Tokenism with Mentors

Janice D. Yoder, Jerome Adams, Stephen Grove [...]

Psychology of Women Quarterly

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Research article

First published 1980-11

College Origins and Patterns of Status Attainment

Vincent Tinto

Work and Occupations

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