AnderssonT. & LundbergE. (2013). Commensurability and sustainability. Triple impact assessments of a tourism event. Tourism Management, 37, 99–109.
2.
ArmbrechtJ. (2014). Use value of cultural experiences: A comparison of contingent valuation and travel cost. Tourism Management, 42. 141–148.
3.
Becker-OlsenK. & HillR.P. (2006). The impact of sponsor fit on brand equity - the case of nonprofit service providers. Journal of Service Research, 9(1), 73–83.
4.
CornwellT.B., & CooteL.V. (2005). Corporate Sponsorship of a Cause: The Role of Identification in Purchase Intent. Journal of Business Research58(3), 268–76.
5.
DeanD.H. (2002). Associating the corporation with a charitable event through sponsorship: measuring effects on corporate community relations, Journal of Advertising, 31(4), 77–87.
OldberdingD. & JishaJ. (2005). The Flying Pig: Building brand equity in a major urban marathon. Sport Marketing Quarterly, 14, 191–196.
8.
RuthJ.A. & SimoninB.L. (2003). Brought to you by brand A and brand B, Journal of Advertising, 32(3), 19–30.
9.
SimmonsC.J. & Becker-OlsenK.L. (2006). Achieving marketing objectives through social sponsorships, Journal of Marketing, 70(4), 154–69.
10.
WicksB. (1995). The business sector's reaction to a community special event in a small town: A case study of the Autumn on Parade Festival. Festival Management and Event Tourism, 2(3/4), 177–183.
11.
AshforthB.E. & MaelF. (1989). Social Identity Theory and the Organization. The Academy of Management Review, 14(1), 20–39.
12.
CatherwoodD. & Van KirkR. (1992). The complete guide to special event management. New York: Wiley.
13.
DuttonJ.E. & DukerichJ.M. (1991). Keeping an Eye on the Mirror: Image and Identity in Organizational Adaptation. Academy of Management Journal, 34(3), 517–554.
14.
GetzD., & PageS. J. (2016). Event studies theory, research and policy for planned events. Berlin: Taylor and Francis.
15.
GwinnerK. (1997). A Model of Image Creation and Image Transfer in Event Sponsorship. International Marketing Review14(3), 145– 158.
PiccoliG., LuiT.W. & GrünB. (2017). The impact of IT-enabled customer service systems on service personalization, customer service perceptions, and hotel performance. Tourism Management, 59, 349–362.