Corporate Sponsorship for Nonprofits: The Case of Reach High Texas not Reaching in the Right Direction

Abstract

Get full access to this article

View all access options for this article.

References

Crompton

(1993). Understanding a business organization's approach to entering a sponsorship partnership. Festival Management and Event Tourism, 1 (3), 98–109.

Fritz

(2015). How nonprofits generate revenue streams. Retrieved from https://www.thebalancesmb.com/where-do-nonprofits-get-their-revenue-2502011.

Getz , & Page

D. S. J.

(2016). Progress and prospects for tourism reach. Tourism Management, 593– 631.

Mount

& Niro

(1995). Sponsorship: An empirical study of its application to local business in a small-town setting. Festival Management and Event Tourism, 2 (3/4), 167–175.

Weppler

& McCarville

(1995). Understanding organizational buying behavior to secure sponsorship. Festival Management and Event Tourism, 2 (3/4), 139.