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Articles (13)

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1-10 of 13 results for digital touchpoints

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Select article: The digital front door: How online appointment systems build hospital image and activate patient value co-creation

Open access

Research article

First published 2026

The digital front door: How online appointment systems build hospital image and activate patient value co-creation

Luxin Zhang, Zenglin Wu

DIGITAL HEALTH

Select article: COVID-19 Pandemic Accelerates Need to Improve Online Patient Engagement Practices to Enhance Patient Experience

Open access

Research article

First published 2020-10

COVID-19 Pandemic Accelerates Need to Improve Online Patient Engagement Practices to Enhance Patient Experience

Melanie A Meyer

Journal of Patient Experience

Select article: Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Open access

Research article

First published 2023-9

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Beatriz Casais

Social Marketing Quarterly

Select article: Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems

Retricted access

Research article

First published 2026

Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems

Taewon Suh

Journal of Macromarketing

Select article: Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications

Retricted access

Research article

First published 2018-7

Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications

Venkat Ramaswamy, Kerimcan Ozcan

Journal of Marketing

Select article: Promotional Strategies for Standalone Apps: A Systematic Review and Research Agenda

Open access

Research article

First published 2026-2

Promotional Strategies for Standalone Apps: A Systematic Review and Research Agenda

Naser Pourazad, Lucy Simmonds, Steven Bellman

Australasian Marketing Journal

Select article: The Phygital Education Paradigm: Blended Learning and its Impact on Student Experiences in Sport and Dance Education

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Research article

First published 2026

The Phygital Education Paradigm: Blended Learning and its Impact on Student Experiences in Sport and Dance Education

Sarah Ahmadi, Svetlana De Vos, Bora Qesja [...]

Journal of Macromarketing

Select article: Using Journey Mapping and Service Blueprinting to Design Digital Health Behavior Change Innovations: A Scoping Review

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Research article

First published 2025-9

Using Journey Mapping and Service Blueprinting to Design Digital Health Behavior Change Innovations: A Scoping Review

Paula Voorheis, Julia Victoria Wong, Natasa Lazarevic [...]

Journal of Diabetes Science and Technology

Select article: Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption

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Research article

First published 2013-6

Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption

Eleanor McDonnell Feit, Pengyuan Wang, Eric T. Bradlow [...]

Journal of Marketing Research

Select article: The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective *

Retricted access

Research article

First published 2026

The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective *

Philipp ‘Phil’ Klaus, Aikaterini Manthiou, Van-Ha Luong [...]

Journal of Macromarketing

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