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Articles (210)

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1-10 of 210 results for digital marketing review

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Select article: Digital Marketing and Analytics Education: A Systematic Review

Free access

Research article

First published 2024-4

Digital Marketing and Analytics Education: A Systematic Review

Christine Ye, Yuna Kim, Yoon-Na Cho

Journal of Marketing Education

Select article: Older Consumers,Digital Marketing,and Public Policy: A Review and Research Agenda

Retricted access

Research article

First published 2019-10

Older Consumers,Digital Marketing,and Public Policy: A Review and Research Agenda

Daniel Nunan, MariaLaura Di Domenico

Journal of Public Policy & Marketing

Select article: The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Retricted access

Research article

First published 2024-12

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Janna M. Parker, Kevin W. James, Britton R. Leggett [...]

Journal of Marketing Education

Select article: A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Open access

Research article

First published 2022-4

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Charmaine du Plessis

Sage Open

Select article: Book review: Essentials of Digital Marketing

Retricted access

Book review

First published 2020-7

Book review: Essentials of Digital Marketing

Mandy Mok Kim Man

Journal of General Management

Select article: Book Review: Digital Play: The Interaction of Technology,Culture and Marketing

Retricted access

Review article

First published 2005-08

Book Review: Digital Play: The Interaction of Technology,Culture and Marketing

John Dovey

Global Media and Communication

Select article: Book Review: Value and the Media: Cultural Production and Consumption in Digital Markets

Retricted access

Book review

First published 2012-2

Book Review: Value and the Media: Cultural Production and Consumption in Digital Markets

Lisa Gunders

Media International Australia

Select article: Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Retricted access

Book review

First published 2023-11

Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Jay Newell, Erin Wilgenbusch

Journal of Advertising Education

Select article: Book Review: The Dynamics of Broadband Markets in Europe. Realizing the 2020 Digital Agenda

Retricted access

Book review

First published 2015-3

Book Review: The Dynamics of Broadband Markets in Europe. Realizing the 2020 Digital Agenda

Matthias Finger

Competition and Regulation in Network Industries

Select article: The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Retricted access

Research article

First published 2019-4

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan, Scott Cowley, Carlin Nguyen

Journal of Marketing Education

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