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1-10 of 185 results for customer-driven services

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Select article: Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

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Research article

First published 2019-8

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea Micheaux, Birgit Bosio

Journal of Marketing Education

Select article: From customer service to customer-driven services: Practitioner perspectives on a strategy for dealing with local authority austerity budgets

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Research article

First published 2017-11

From customer service to customer-driven services: Practitioner perspectives on a strategy for dealing with local authority austerity budgets

Phil Higson

Local Economy: The Journal of the Local Economy Policy Unit

Select article: A Two-Path Moderated Mediation Model of Customer-Driven Service Innovation

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Research article

First published 2023-11

A Two-Path Moderated Mediation Model of Customer-Driven Service Innovation

Feng Zeng Xu, Emily Ma, Yun Zhang

Cornell Hospitality Quarterly

Select article: Customer-centricity in FMCG Retail: The Role of Experience,Service,and Competitive Advantage in Driving Loyalty

Open access

Research article

First published 2025-12

Customer-centricity in FMCG Retail: The Role of Experience,Service,and Competitive Advantage in Driving Loyalty

Naveen Kumar R., Janani M.

Journal of Contemporary Business Research

Select article: Peer Interactions in Self-Service Contexts: Comfort,Trust and Competence as Drivers of Post-Help Customer Citizenship Behaviours

Open access

Research article

First published 2025

Peer Interactions in Self-Service Contexts: Comfort,Trust and Competence as Drivers of Post-Help Customer Citizenship Behaviours

Estelle Van Tonder, Yuanyuan (Gina) Cui, Patrick van Esch [...]

Australasian Marketing Journal

Select article: Book Review: Customer-Driven Services Management

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Book review

First published 2000-4

Book Review: Customer-Driven Services Management

Mohan Lal Agrawal

Management and Labour Studies

Select article: Drivers of Customer Relationships in Quick-Service Restaurants

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Research article

First published 2014-11

Drivers of Customer Relationships in Quick-Service Restaurants

Krist R. Swimberghe, Barbara Ross Wooldridge

Cornell Hospitality Quarterly

Select article: Customer Equity Drivers,Customer Experience Quality,and Customer Profitability in Banking Services: The Moderating Role of Social Influence

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Research article

First published 2020-5

Customer Equity Drivers,Customer Experience Quality,and Customer Profitability in Banking Services: The Moderating Role of Social Influence

Lily (Xuehui) Gao, Iguácel Melero-Polo, F. Javier Sese

Journal of Service Research

Select article: Key Drivers of Frontline Employee Generation of Ideas for Customer Service Improvement

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Review article

First published 2012-5

Key Drivers of Frontline Employee Generation of Ideas for Customer Service Improvement

Cristiana R. Lages, Nigel F. Piercy

Journal of Service Research

Select article: Drivers of Satisfaction and Dissatisfaction for Overseas Service Customers: A Critical Incident Technique Approach

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Research article

First published 2012-2

Drivers of Satisfaction and Dissatisfaction for Overseas Service Customers: A Critical Incident Technique Approach

Constanza Bianchi, Judy Drennan

Australasian Marketing Journal

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