Search results: Sage Journals

Restricted accessResearch articleFirst published February, 2024

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Open accessResearch articleFirst published October, 2024

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Restricted accessResearch articleFirst published August, 2014

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander

Journal of Service Research

Restricted accessResearch articleFirst published 2026

The impact of sustainable tourism experiential value on customer value co-creation behavior

Nguyen Ngoc Hien, Danh Xuan Luu

Tourism and Hospitality Research

Restricted accessResearch articleFirst published 2025

Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

Jinous Sadighha, Patrícia Pinto, Manuela Guerreiro [...]

Tourism and Hospitality Research

Restricted accessResearch articleFirst published August, 2019

Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation

Eojina Kim, Liang (Rebecca) Tang, Robert Bosselman

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published March, 2026

Duality of Tourists’ Value Co-Creation Behaviors in the Sharing Economy: Longitudinal Insight from Airbnb via Social Media Analytics

Rui Wang, Jin-Xing Hao

Journal of Travel Research

Open accessResearch articleFirst published October, 2024

Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Jia Luo, Jiayu Wang, Rui Liu [...]

Sage Open

Open accessResearch articleFirst published April, 2022

Antecedents and Outcomes of Service Co-Creation in the Sharing Economy

Felicitas Evangelista, Maria Estela Varua, Vivienne Saverimuttu [...]

Sage Open

Restricted accessResearch articleFirst published May, 2015

Encounters in an Online Brand Community: Development and Validation of a Metric for Value Co-Creation by Customers

Pei-Ling Hsieh

Cyberpsychology,Behavior,and Social Networking

Restricted accessResearch articleFirst published February, 2024

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Open accessResearch articleFirst published October, 2024

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Restricted accessResearch articleFirst published August, 2014

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander

Journal of Service Research

Restricted accessResearch articleFirst published 2026

The impact of sustainable tourism experiential value on customer value co-creation behavior

Nguyen Ngoc Hien, Danh Xuan Luu

Tourism and Hospitality Research

Restricted accessResearch articleFirst published 2025

Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

Jinous Sadighha, Patrícia Pinto, Manuela Guerreiro [...]

Tourism and Hospitality Research

Restricted accessResearch articleFirst published August, 2019

Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation

Eojina Kim, Liang (Rebecca) Tang, Robert Bosselman

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published March, 2026

Duality of Tourists’ Value Co-Creation Behaviors in the Sharing Economy: Longitudinal Insight from Airbnb via Social Media Analytics

Rui Wang, Jin-Xing Hao

Journal of Travel Research

Open accessResearch articleFirst published October, 2024

Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Jia Luo, Jiayu Wang, Rui Liu [...]

Sage Open

Open accessResearch articleFirst published April, 2022

Antecedents and Outcomes of Service Co-Creation in the Sharing Economy

Felicitas Evangelista, Maria Estela Varua, Vivienne Saverimuttu [...]

Sage Open

Restricted accessResearch articleFirst published May, 2015

Encounters in an Online Brand Community: Development and Validation of a Metric for Value Co-Creation by Customers

Pei-Ling Hsieh

Cyberpsychology,Behavior,and Social Networking