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Articles (21)

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1-10 of 21 results for customer value co-creation behavior

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Select article: It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

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Research article

First published 2024-2

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Select article: The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Select article: The Role of Customer Engagement Behavior in Value Co-Creation

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Research article

First published 2014-8

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander

Journal of Service Research

Select article: The impact of sustainable tourism experiential value on customer value co-creation behavior

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Research article

First published 2026

The impact of sustainable tourism experiential value on customer value co-creation behavior

Nguyen Ngoc Hien, Danh Xuan Luu

Tourism and Hospitality Research

Select article: Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

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Research article

First published 2025

Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

Jinous Sadighha, Patrícia Pinto, Manuela Guerreiro [...]

Tourism and Hospitality Research

Select article: Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation

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Research article

First published 2019-8

Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation

Eojina Kim, Liang (Rebecca) Tang, Robert Bosselman

Journal of Hospitality & Tourism Research

Select article: Duality of Tourists’ Value Co-Creation Behaviors in the Sharing Economy: Longitudinal Insight from Airbnb via Social Media Analytics

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Research article

First published 2026-3

Duality of Tourists’ Value Co-Creation Behaviors in the Sharing Economy: Longitudinal Insight from Airbnb via Social Media Analytics

Rui Wang, Jin-Xing Hao

Journal of Travel Research

Select article: Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Open access

Research article

First published 2024-10

Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Jia Luo, Jiayu Wang, Rui Liu [...]

Sage Open

Select article: Antecedents and Outcomes of Service Co-Creation in the Sharing Economy

Open access

Research article

First published 2022-4

Antecedents and Outcomes of Service Co-Creation in the Sharing Economy

Felicitas Evangelista, Maria Estela Varua, Vivienne Saverimuttu [...]

Sage Open

Select article: Encounters in an Online Brand Community: Development and Validation of a Metric for Value Co-Creation by Customers

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Research article

First published 2015-05

Encounters in an Online Brand Community: Development and Validation of a Metric for Value Co-Creation by Customers

Pei-Ling Hsieh

Cyberpsychology,Behavior,and Social Networking

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