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Retricted access

Research article

First published 2021-1

Traveling with Companions: The Social Customer Journey

Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws [...]

Journal of Marketing

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Article commentary

First published 2021-1

Commentary: The Case for a Healthier Social Customer Journey

Pamela Forbus

Journal of Marketing

Open access

Research article

First published 2026-2

Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey

Khang Quach, Thanh Toan Nguyen, Sara Quach [...]

Australasian Marketing Journal

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Article commentary

First published 2021-1

Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys

Rajdeep Grewal, Shrihari Sridhar

Journal of Marketing

Retricted access

Research article

First published 2016-11

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef

Journal of Marketing

Open access

Research article

First published 2023-5

Customer Journey Value: A Conceptual Framework

Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson [...]

Journal of Creating Value

Open access

Research article

First published 2025

Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Samantha McKee, Sean Sands, Justin Cohen [...]

Australasian Marketing Journal

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Research article

First published 2024-11-29

Digital marketing in West Bengal tourism – A case study

A Siluvai Raja

Journal of Information Technology Teaching Cases

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Research article

First published 2019-8

Green Kitchen Family Restaurant: Managing the New Age Customer

A. Satya Nandini, R. Ganesh Kumar

South Asian Journal of Business and Management Cases

Retricted access

Research article

First published 2017-11

Value Dominant Logic

Gautam Mahajan

Journal of Creating Value

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