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Open access

Research article

First published 2024-4

The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand

Xin Zhao, Zhiyan Xu, Fei Ding [...]

Sage Open

Retricted access

Research article

First published 2014-8

Influence of Experiential Marketing on Customer Purchase Intention: A Study of Passenger Car Market

Imran Khan, Zillur Rahman

Management and Labour Studies

Open access

Research article

First published 2018

Examining the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow

Md Shamim Hossain, Xiaoyan Zhou, Mst Farjana Rahman

International Journal of Engineering Business Management

Open access

Research article

First published 2020-4

The Mediating Effect of Customer Satisfaction on the Relationship Between Electronic Banking Service Quality and Customer Purchase Intention: Evidence From the Qatar Banking Sector

Sadia Khatoon, Xu Zhengliang, Hamid Hussain

Sage Open

Retricted access

Research article

First published 2022-12

The effects of visual-audio merchandising elements on consumers’ impulsive purchase intentions in apparel e-customization

Pei Li, Mengshi Pan, Hongjian Qu [...]

Textile Research Journal

Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Retricted access

Research article

First published 2005-4

Conflicts in the Work–Family Interface: Links to Job Stress,Customer Service Employee Performance,and Customer Purchase Intent

Richard G. Netemeyer, James G. Maxham, Chris Pullig

Journal of Marketing

Retricted access

Research article

First published 2022

Influence of Customer Perceived Values on Organic Food Consumption Behaviour: Mediating Role of Green Purchase Intention

Kavita Kamboj, Nawal Kishor

FIIB Business Review

Retricted access

Research article

First published 2022

Sustainable Customer Retention: A Study on Social Media Marketing Activities,Brand Equity and Smartphone Purchase Intention among Generation Y

Noorshella Binti Che Nawi, Abdullah Al Mamun, Naeem Hayat [...]

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2022

Digital Sensory Marketing Factors Affecting Customers’ Intentions to Continue Organic Online Purchases during COVID in India

Rajeev Kumra, Soma Arora

FIIB Business Review

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