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Research article

First published 2019-12

Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing

Emanuel de Bellis, Christian Hildebrand, Kenichi Ito [...]

Journal of Marketing Research

Open access

Research article

First published 2022-12

The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface

Som Sekhar Bhattacharyya, Arvind Sahay, Arunaditya Sahay

Vikalpa: The Journal for Decision Makers

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Research article

First published 2009-7

Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Christian Homburg, Jan Wieseke, Torsten Bornemann

Journal of Marketing

Free access

Research article

First published 2000-9

Modelling the customer—supplier interface over the world-wide web to facilitate early supplier involvement in the new product development

G Q Huang, K L Mak

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2005-11

Best face forward: Improving companies’ service interfaces with customers

Jeffrey F. Rayport, Bernard J. Jaworski, Ellie J. Kyung

Journal of Interactive Marketing

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Research article

First published 2013-2

The Customer Engagement/Value Interface: An Exploratory Investigation

Linda D. Hollebeek

Australasian Marketing Journal

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Research article

First published 2007-08

Toxicity and the Unconscious Experience of the Body at the Employee—Customer Interface

Mark Stein

Organization Studies

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Research article

First published 2016-05

Customized Interface Biofunctionalization of Decellularized Extracellular Matrix: Toward Enhanced Endothelialization

Hug Aubin, Carlos Mas-Moruno, Makoto Iijima [...]

Tissue Engineering Part C: Methods

Open access

Research article

First published 2015-10

DIY Interface for Enhanced Service Customization of Remote IoT Devices: A CoAP Based Prototype

Muhammad Sohail Khan, DoHyeun Kim

International Journal of Distributed Sensor Networks

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Research article

First published 2002-10

Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store

Raymond R. Burke

Journal of the Academy of Marketing Science

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