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Articles (33)

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1-10 of 33 results for customer green behavior

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Select article: Customers’ Behavioral Intentions in Relation to Sustainable Green Marketing Activities in Hotels

Open access

Research article

First published 2024-4

Customers’ Behavioral Intentions in Relation to Sustainable Green Marketing Activities in Hotels

Jungwoon Seo, Chang-Sik Kim, Bong-Seok Kim [...]

Sage Open

Select article: Integrating green image with relationship marketing: A moderating role of green image

Retricted access

Research article

First published 2024

Integrating green image with relationship marketing: A moderating role of green image

Byung-Kwan Cho, Debora Lee, Woo Gon Kim [...]

Tourism and Hospitality Research

Select article: Influence of Customer Perceived Values on Organic Food Consumption Behaviour: Mediating Role of Green Purchase Intention

Retricted access

Research article

First published 2022

Influence of Customer Perceived Values on Organic Food Consumption Behaviour: Mediating Role of Green Purchase Intention

Kavita Kamboj, Nawal Kishor

FIIB Business Review

Select article: Understanding Guests’ Intention to Visit Green Hotels

Retricted access

Research article

First published 2021-3

Understanding Guests’ Intention to Visit Green Hotels

Riyad Eid, Gomaa Agag, Yasser Moustafa Shehawy

Journal of Hospitality & Tourism Research

Select article: Exploring Factors Influencing Green Purchase Intention in Emerging Markets: An Integration of Social Cognitive Theory and Theory of Planned Behavior

Open access

Research article

First published 2026-1

Exploring Factors Influencing Green Purchase Intention in Emerging Markets: An Integration of Social Cognitive Theory and Theory of Planned Behavior

Dinh Van Hoang, Le Thanh Tung, Nguyen Dinh Hoa

Sage Open

Select article: The Impact of Green Labels on Time Slot Choice and Operational Sustainability

Open access

Research article

First published 2021-07

The Impact of Green Labels on Time Slot Choice and Operational Sustainability

Niels Agatz, Yingjie Fan, Daan Stam

Production and Operations Management

Select article: Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages

Retricted access

Research article

First published 2025-1

Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages

Xiaolong Shao, EunHa (Lena) Jeong, Xingyi Zhang [...]

Journal of Hospitality & Tourism Research

Select article: From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Select article: Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel

Retricted access

Research article

First published 2015-8

Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel

Yi-Man Teng, Kun-Shan Wu, Hsiao-Hui Liu

Journal of Hospitality & Tourism Research

Select article: The Impact of Digital Interaction on Sustainable Tourism Choices: The Moderating Roles of Digital Trust and Personal Norms

Retricted access

Research article

First published 2025

The Impact of Digital Interaction on Sustainable Tourism Choices: The Moderating Roles of Digital Trust and Personal Norms

Salman Khan, Shafaqat Mehmood, Kashif Ullah Khan

Journal of Travel Research

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